Cleanse Tone Moisturize: Make This Trio Work For Your Skin
February 16, 20224 min read
Rock paper scissors, bacon lettuce tomato, cleanse tone moisturize. All of the best things come in threes. And if you’re not a skincare fanatic, three steps are all you really have to do to get cleansed and glowing skin.
Let’s dive into the cleanse-tone-moisturize trio and explore how you can make it work for you.
What is the purpose of cleanser, toner and moisturizer?
When your beauty routine is composed of just three products, each of them better be pulling their weight. Here’s what each of these heavy hitters is doing for your skin.
This one is obvious. Cleanser keeps your skin clean and fresh after your pretty face is exposed to dust, debris, sweat, makeup and the other detritus of daily life.
When you’re choosing a cleanser, you want to seek something gentle. You’ll be using this product somewhere between one and three times every day, so you don’t want anything that’s abrasive, drying or filled with harsh chemicals.
Since you use cleanser so often, it’s also a good idea to find one that’s packed with other good for your ingredients, like vitamin B to improve skin texture and chamomile to reduce inflammation.
Despite what you may hear from some folks, toner really is an essential part of your skincare routine.
Why? All of the pollutants and irritants that your skin comes across throughout the day throw off your skin’s pH balance. And when your skin’s pH is off, you tend to end up with either overly dry or overly oily skin.
Both of these phenomena are unpleasant on their own, but they become even more troublesome when you take into account the fact that they can contribute to wrinkles and/or acne.
Luckily, toner is here to save the day with it’s amazing pH balancing properties. It also primes your skin for any products you apply after toner, so that they work better. And it can help to remove the minerals and chlorine from the tap water you’re splashing on your skin.
It’s important to avoid toners that use alcohol, as they can excessively dry your skin. And just like with your cleanser, it’s a good idea to choose a toner that does double duty. That’s why we pack ours with galactomyces, a yeast that’s proven to help reduce the signs of aging and maintain a smooth complexion.
Maybe everyone’s favorite product, this feel-good cream is important for keeping your skin hydrated and supple. Not only does this contribute to your glow today, but it can help your skin retain elasticity and form fewer wrinkles tomorrow.
We’ve doubled the anti-aging effect in our moisturizer by formulating it with a peptide blend that improves skin’s firmness and a ceramide complex that locks in much-needed moisture.
When to Apply Cleanser, Toner, and Moisturizer
For most people, once or twice a day (morning and evening) is completely sufficient for healthy skin.
Some folks prefer not to wash their face in the morning--or they're simply too bleary eyed before their morning coffee to do so--and choose to only tone and moisturize in the A.M.
If you’re someone who works out and gets a sweat on in the middle of the day, or if you’re visiting a sauna or weathering a particularly humid day, you may need to wash your face three times. You don’t want sweat seeping back into your pores and contributing to acne.
However, it’s best not to over wash your face since it can throw off your skin’s pH, so don’t wash unnecessarily.
How Do You Cleanse, Tone and Moisturize?
Here’s a step-by-step guide to your daily three-part routine.
Step 1:Splash lukewarm water onto your face. (Don’t use hot water; it can inflame your skin and aggravate conditions like rosacea.)
Apply a small amount of cleanser to your fingertips and massage it in circles gentle on your skin. Rinse with cool water.
Pat--don’t rub--your face dry with a towel.
Step 2:After your skin is dry, spray toner liberally onto your face. (Or, apply it to a cotton pad and smooth it over your face.)
Step 3:After your toner has absorbed into your skin, massage your moisturizer onto your face. Take special care around the gentle eye area. You may want to use your delicate ring finger to apply moisturizer there.
During the day, always follow up with sunscreen!
Keeping your skin healthy is simpler than you thought. Just three workhorse ingredients and you’re ready to face the day.
Don’t forget to use ingredients that are both potent and natural, so you’re getting your money’s worth without adding toxins to your skin. At Wild Ice, we keep all of our products cold until the moment we ship them to you, so you get the most effective skincare without any harmful preservatives.
Grab our four step facial set today to get starting cleansing, toning, and moisturizing (and enjoy a botanical-rich resurfacing mask to take your results to the next level, too).
Mila (pronounced 'mee-luh') is mother of three, wife, and founder of Wild Ice, an all-natural cold-preserved skincare line dedicated to bringing the best of care to women everywhere.
The Cyro-C serum is by far the best vitamin C serum I have ever used. I love skincare so much and you can tell this product is made with care. The smell is amazing and I get complimented almost daily about how my face looks glowing since I started using. Mila was so kind and knowledgeable. I will definitely be rebuying once I run out!
I have oily/combination skin, so I pump/mix both and then apply, otherwise it’s too oily and doesn’t absorb quickly. This works so well! It makes your skin smell great even hours after application. I only wish this trick for oily skin was on the instructions of bottle. I didn’t realize until I saw it on one of their insta stories. Great product otherwise!
I love the 4-step facial products. The routine is easy and simple and the results are amazing. This is one of the best product lines I have used on my face, and I can really see a difference in my skin. I first purchased two of the products at Market Days in Tallahassee. When I finished the products, I went back to what I was using previously. It was not long until I decided that Wild Ice is the perfect product line for me and my dry skin. I am hooked.
I recently found these products and amazing creator at our local farmers market and all I can say is WOW! I was instantly sold from the moment I applied the cold-kept cream to my skin. I'll absolutely be going back for more from her skincare line and watching allll of her informative videos on their social media page
This is absolute gold in a bottle that smells like fresh oranges. My skin is sensitive and I do have rosacea and it drinks Cryo-C up! My complexion has greatly improved and am so happy I made the splurge. This, along with the toner, are new repeat buys for my skin routine. I look forward to my skin routine AM & PM just because it feels and smells amazing!
This has improved my skin and is very refreshing. I have sensitive skin and rosacea and this has not caused any breakouts. I use this with Cryo-C and absolutely love it! Will definitely be a repeat buy to my skin routine.
I recently purchased the complete skin care package and I absolutely love it! I’m having a hard time deciding which product is my favorite. The cleanser makes my skin so soft and helps with my overall skin appearance, The serum brightens my skin, one of the best I’ve tried and the moisturizer! It has improved every single issue I’ve been concerned with. Love love love the entire collection! Thank you so much!
I just started with this to see how my skin took it before I invested in any more products. I have used it consistently for several weeks and WOW. My skin literally feels more healthy and looks it, too! And my husband is always telling me I smell good right after I put it on. :)
I found this product at the Rosemary Beach farmers market. It is amazing! Have been using it for 2 weeks and my skin feels wonderful. I have rosacea and use others products for it, but this adds to the regimen and soathes your face. Love that it is cold (if you put it in fridge) which is so calming in the summer!