Wendy's Week-6 Results Show Why Cold is Skincare's Hottest New Technology

A promising new approach delivers fresh actives and living ingredients for unmatched nourishment—all made possible by the preserving power of cold.

Read on for the five reasons Wendy's results aren't uncommon. Or skip to the kit she used.

GET THE KIT ★★★★★ 1,200+ Five-Star Reviews

1. Active Ingredients Remain Active

If you've ever purchased a product that seemed ineffective and lifeless, you already know that active ingredients may start out powerful but they readily decay, react, and degrade—hence the term "actives."

Wild Ice is the world's first cold-preserved skincare line, effectively locking in the potency of every active ingredient through cold preservation.

Meanwhile, inertia within the broader skincare industry has locked it into an unfortunate system of mass production, distribution, and retail, none of which are equipped to accommodate cold.

2. Purely Preservative-Free

Since the 1970s, a staggering 90,000 new chemicals have been introduced into public use—yet only 1% have ever been tested for safety.

You're already exposed to far too many sources of bioaccumulation; your daily skincare routine should be a toxin-free oasis.

Cold preservation eliminates the need for chemical preservatives without compromising efficacy.

3. Nourish With Nature's Nutrients

Wild Ice’s plant-derived ingredients are preserved at peak freshness and potency.

Just like fresh produce in your fridge, our cold-preserved micronutrients remain alive, unspoiled, and bioavailable, harmonizing with your skin’s natural processes.

Comparing conventional skincare to Wild Ice is like comparing the potato chips aisle to the chilled fresh produce section: one is merely "shelf-stable," while the other offers the nutrient-rich care your skin not only craves but truly deserves.

3 types of breakdown isolated

4. Soothing Without Sensitizers

By keeping our products cold, we prevent the formation of irritating sensitizers induced by cross-ingredient reactions known as redox reactions, and enzymatic activity.

Such contaminants, which chemical preservatives in other brands fail to address, arise not only from bacteria but also from these complex reactions. Cold effectively inhibits them all.

Together, we're redefining clean beauty by delivering the purity and transparency that customers desire—establishing a new standard driven by what truly matters to you.

5. Don’t just take our word for it. Read why 1,200+ are rating Wild Ice Skincare 4.9/5.0 stars.

"LIFE CHANGING"

"I wanted to take a moment to say Thank you! Thank you for making beautiful products and thank you for not compromising your products just to get yourself in a store. Your products have transformed my skin! My skin has never looked better. To get me away from my products that I have been using for 15 years is BIG! Most of all my skin isn't inflamed or red. I thought that was just my skin until I used your products."

DONNA J.

Cold-preserved nourishment delivers:

Week 1

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Week 6

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Week 1

Week 6

Week 1

Week 6

Week 1

Week 6

All after 6 weeks using the Wild Ice Essentials Routine

Frequently asked questions

Why don't other brands use cold preservation instead of chemicals?

Conventional brands want:

  1. Retail chains to stock them,
  2. Distribution by a massive network like Amazon,
  3. Production outsourced to a large manufacturer.

None of these offer cold preservation. It's easier to just go with the flow than it is to swim against the currents of retail, distribution, and production.

In short, it's a problem of industry inertia, aka "lock-in."

Do I have to chill my Wild Ice products?

No. If you use your skincare right out of the box, you do not need to chill it. With typical use it takes about two to three months to go through a full size Wild Ice product, which isn't enough time for meaningful decay.

If you plan to wait a month or more before you start using your products then go ahead and put them in your kitchen refrigerator.

Refrigerating your Wild Ice skincare will never harm it, but freezing it could damage the bottle.

If you accidentally freeze your skincare, check the bottle for damage and remember to shake vigorously after thawing as some ingredient separation will have occurred (this is nothing to worry about).

Can I cancel or adjust my subscription box?

Yes. From your own customer portal, you can easily cancel or pause your subscription box, adjust the frequency, or even reschedule the next order date, but that's only the beginning.

Once you're ready to explore more Wild Ice products, you can build your own custom subscription box using our box builder.

Although not possible with the Essentials Routine subscription (as it is treated as a single product at checkout) with our box builder you can add or remove products on-the-fly (between shipments) and watch as your discount tier dynamically updates depending on your total box value. You can even add one-time purchases to an upcoming order.

That's in addition to anytime pausing or canceling, rescheduling, updating frequencies, etc. All with just a tap from inside your very own customer portal.

But unless you want to start with more products, the Essentials are the perfect foundation from which to begin your cold-preserved skincare journey. You can always cancel it and come build your own custom box when you decide you're ready to enhance your routine.

What if the products are left at my door? Will they be ruined?

That's ok, they'll be fine!

Use the iceberg analogy when you think about conventional skincare: the vast majority of product breakdown occurs where you don't see it—in warehouses, distribution centers, and store shelves. Those hidden portions of a product's journey are where the vast majority of degradation occurs.

A bit of time waiting for you to come home is a tiny drop in the bucket, which is why we tell our customers never to stress.

Get fresh products and use them daily (they can't work their magic from inside the bottle)—that's the secret to your best skin.

How do I use the Essentials Routine?

Tap the "Step-By-Step Routine Guide" link in the product offer section for a handy guide on how to get the most out of your essentials.

Don't let this fresh offer melt away.

This is a limited time offer. Act now to start nourishing with living ingredients — and transform everything from your skin's health, hydration, aging and overall radiance.

Based on 1203 reviews
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Absolutely LOVE Wild Ice!

I love how it makes my skin feel and look! I am 67 years old. I have my husband age 71 using set of 4 every morning & it’s helping his skin so much!

Smells so clean and fresh

I absolutely love Memoir of a Frozen Flower: Delicately Floral, Cold-Preserved Perfume! This is my second time purchasing the perfume because I love how clean and fresh the scent is! I always get compliments from my friends saying “you smell so good” when I’m wearing the perfume. I also love that it’s delicately scented and made from safe ingredients. 10/10 recommend this product.

So soft and silky

D.B.T. Baba: Cold-Preserved Face, Neck & Eye Cream is so soft and silky. I love the way my face feels after I have applied. I have only been using the Essential set for two weeks, but I already love these products so much!

Best cream ever

I found these miracle workers at a yoga retreat and thought what the heck I will try them along with everything in the world I tried. What a difference a day makes. I have tried over 1000 different creams and finally this is the one. You have 1 happy customer

I love this oil!!!

This is so amazing! My skin is soft and smooth! I wish she sold bigger bottles!

Wild ice

I received a sample and never used it because I had all the expensive products and kept trying them. Nothing is like these products and I even told a rep from another company to not reach out to me anymore because I finally found the one that works,

Most likely won’t purchase again

It smells so good. Main issue for me was: a bit too oily and gives yellowish tone after applying.

Hi NK,

Thank you for your review! We’re so glad you loved the scent—the power of natural extracts really creates a wonderful aroma.

Since Cryo-C was too oily for you, we recommend mixing it with our Gaea's Gala Galactomyces Toner. Together, these two powerful products will penetrate deeply without leaving an oily feeling on your skin. Let us know how you enjoy this combination!

Cooly yours,
Mila

Love this spot treatment !

I used this for the random occasional acne type spot. I don’t get them often, maybe one every few months but this is perfect. Smells great, works well!

Eyecicle

I've been using Eyecicle to help with the puffiness below my eyes - I can definitely tell a difference in the puffiness, and the skin around/below my eyes is tighter. Thanks Mila!!

Wonderful cooling eye treatment

This is a wonderful cooling eye treatment that smoothed my eyes, depuffed and moisturized. It is a wonderful consistency under makeup and really makes my eyes feel more open and youthful. A keeper!

Eye Love it!

Putting the eyecicle on your eyes is exactly how it sounds, over on your eyes. It is so refreshing both morning and night. Mila recommended storing the product cold and I did just that to make the product work better. One night I forgot to store it cold and it still felt cool on my under eyes the next morning. Amazing product.

D.B.T. Baba Yaga: Cold-Preserved Face, Neck & Eye Cream with Peptide & Ceramide Complexes for Nou...

Love these products. They are tremendously nourishing and have been the best product I've found for my face.

Cryo C

I purchased this product to help with hydration and sun spots. I’m very please with the results leaves my skin glowing and hydrated. Highly recommend this product

Best product

These products are the best my face looks amazing thank you

Can’t leave home without it

If you’re going out of town and want to take Wild Ice with you buy the travel sizes! They hold a great amount of product and easy to pack. Thank you for making this size for travel

Amazing product

I just started using Wild Ice a few months ago and I LOVE IT! I was going on a vacation and wasn’t going to leave without it so I bought the travel sizes. So glad I did

Best mask I’ve used!

This mask leaves my skin so smooth. The exfoliation is so gentle. I love how it leaves your skin feeling moisturized and not tight. Will be repurchasing.

best Serum

I have been using this serum for over a year, and I can tell the difference in my skin. it gives my skin a natural glow and healthy look from within. my skin always appears well hydrated (plus I drink plenty of water daily). but when I wash my face in the evening, I can still feel that protective layer of hydration I think it's because of the thick texture of the serum which I enjoy in addition to its natural smell. I bought last Christmas a small fridge to keep in my bathroom and now I keep all my skincare preserved in it. and I love the cool touch of the serum on my face in the morning. I gifted this serum to my mom, my sister, and a friend cause I so value its natural ingredients which makes it a valuable gift.

I am soooo in love with this perfume!

I am soooo in love with this fragrance. It is so feminine and lovely. I will need a larger bottle before I expected to!

Great facial tape

First time ever to use facial tape. I was worried I would be lazy to apply it every night but I watched Mila’s videos and I’m getting better in applying it before going to bed. I think it helps me best in Lessing my eye puffiness in the morning when I wake up , also it’s helping with frown lines, I have a small line on one of my brow sides and I believe it’s getting better. Thank you Mila for another great product.

Love this!!

I was surprised how amazing the scent was. It has become one of my favorites!! Slightly musky and sweet!!

An Amazing Product

I started using the cyro-c and the baba yaga a year or so ago and really liked how it was changing my skin for the better. I have forgotten to bring the products on a couple trips and my skin can tell! I hate when I don't use it every day, its such an awesome line of products!

Simplicity Without Being Simple

I am really impressed. At just over 50 years old, I really appreciate a simple, clean, & effective skin regimen. This is it. Brava!

C
4 Step Facial Set
Cami (Charlotte, NC)
AMAZING

my husband and I could not have more different types of skin in this works like a charm for both of ours. This is the best that our skin has ever looked each! We are so thankful!