September 27, 2021 3 min read
If you’re thinking about investing in a skincare fridge, chances are you care a lot about your skin. You’ve done your research and you know that keeping skincare cool helps to keep it fresh and effective.
But while your heart is in the right place, your wallet is not. Before you splurge on that adorable little refrigerator, let’s sit down and have a chat.
Imagine your favorite fruit--or vegetable, we’re equal opportunity produce fans around here--and think about all that it has to offer. Rich in vitamins and minerals, your fruit of choice is ready to nourish you as soon as it's harvested.
But imagine that you’re not ready to eat the fruit yet. Say you set it down on the ground and leave it there for a few months. The sun beats down on your poor defenseless fruit as it loses its nutrients and withers away.
Then, when you’re finally ready for your fruit, you pick up its sad, lifeless husk and deposit it in your refrigerator.
Now let us ask you a question. When you go to retrieve your fruit from the fridge, will it have magically returned to the vibrant, nourishing produce you plucked from the tree a few months ago? Of course not.
Do you see where we’re going with this? Putting your store bought skincare in the fridge is an admirable effort, but you’re a little late to the game. You’re putting a dry, brown pomegranate on ice and hoping for luscious, juicy seeds.
It ain’t gonna happen.
This isn’t to say you aren’t on the right track with the whole cold thing. Keeping skincare cold does work. In fact, cold actually preserves skincare’s effectiveness better than conventional preservatives.
But what you need is skincare that’s kept cold from the moment it’s made. And it should be made from ingredients that were also kept cold before they became skincare.
Basically, anything that goes on your skin should not have seen the sun since it was growing beneath it.
That way, by the time it gets to you, your skincare is still a lush and juicy pomegranate. And here’s the kicker: refrigerating it isn’t even necessary. As long as you’re using your skincare daily, you’ll run out of it before it needs to be refrigerated.
We hate to break it to you, but the skincare you’re using right now likely was not kept cold before you received it. In fact, skincare products (like those sold on Amazon) can be exposed to temperatures as high as 155°F.
Your skincare also may have sat in shipping containers--which can get 30 degrees warmer than outside air--and on room-temperature store shelves.
Because conventional skincare companies know their products will be exposed to these kinds of temperatures, they rely on methods other than cold-preservation to keep their skincare usable. Instead they use preservatives like parabens, which are only effective at stopping one of many types of product breakdown. That means their skincare still breaks down in other ways while sitting on the store shelf.
This not only makes their products less effective, but can also lead to sensitizers and allergens that hurt your skin. Putting those products in the fridge once you get home won’t fix that.
On the other hand, Wild Ice products are made from cold ingredients. And the final product is kept cold from the moment it’s made until the moment it’s shipped to you. (Or until you buy it from one of our partner boutiques, who keep the products in specially-designed refrigerators.)
With Wild Ice, you get the benefit of natural, cold-kept skincare, formulated to retain all of its nutrients--without questionable preservatives. So you can go ahead and close those tabs with your mini fridge research. We’ll wait.
Once you’re ready, grab a sweater and join us in the wintry world of Wild Ice Botanicals. Explore our 4-step facial set to get started, or learn more about our passion for cold preservation. We can’t wait to see you glow!
Mila (pronounced 'mee-luh') is mother of three, wife, and founder of Wild Ice, an all-natural cold-preserved skincare line dedicated to bringing the best of care to women everywhere.
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