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September 27, 2021 3 min read
If you’re thinking about investing in a skincare fridge, chances are you care a lot about your skin. You’ve done your research and you know that keeping skincare cool helps to keep it fresh and effective.
But while your heart is in the right place, your wallet is not. Before you splurge on that adorable little refrigerator, let’s sit down and have a chat.
Imagine your favorite fruit--or vegetable, we’re equal opportunity produce fans around here--and think about all that it has to offer. Rich in vitamins and minerals, your fruit of choice is ready to nourish you as soon as it's harvested.
But imagine that you’re not ready to eat the fruit yet. Say you set it down on the ground and leave it there for a few months. The sun beats down on your poor defenseless fruit as it loses its nutrients and withers away.
Then, when you’re finally ready for your fruit, you pick up its sad, lifeless husk and deposit it in your refrigerator.
Now let us ask you a question. When you go to retrieve your fruit from the fridge, will it have magically returned to the vibrant, nourishing produce you plucked from the tree a few months ago? Of course not.
Do you see where we’re going with this? Putting your store bought skincare in the fridge is an admirable effort, but you’re a little late to the game. You’re putting a dry, brown pomegranate on ice and hoping for luscious, juicy seeds.
It ain’t gonna happen.
This isn’t to say you aren’t on the right track with the whole cold thing. Keeping skincare cold does work. In fact, cold actually preserves skincare’s effectiveness better than conventional preservatives.
But what you need is skincare that’s kept cold from the moment it’s made. And it should be made from ingredients that were also kept cold before they became skincare.
Basically, anything that goes on your skin should not have seen the sun since it was growing beneath it.
That way, by the time it gets to you, your skincare is still a lush and juicy pomegranate. And here’s the kicker: refrigerating it isn’t even necessary. As long as you’re using your skincare daily, you’ll run out of it before it needs to be refrigerated.
We hate to break it to you, but the skincare you’re using right now likely was not kept cold before you received it. In fact, skincare products (like those sold on Amazon) can be exposed to temperatures as high as 155°F.
Your skincare also may have sat in shipping containers--which can get 30 degrees warmer than outside air--and on room-temperature store shelves.
Because conventional skincare companies know their products will be exposed to these kinds of temperatures, they rely on methods other than cold-preservation to keep their skincare usable. Instead they use preservatives like parabens, which are only effective at stopping one of many types of product breakdown. That means their skincare still breaks down in other ways while sitting on the store shelf.
This not only makes their products less effective, but can also lead to sensitizers and allergens that hurt your skin. Putting those products in the fridge once you get home won’t fix that.
On the other hand, Wild Ice products are made from cold ingredients. And the final product is kept cold from the moment it’s made until the moment it’s shipped to you. (Or until you buy it from one of our partner boutiques, who keep the products in specially-designed refrigerators.)
With Wild Ice, you get the benefit of natural, cold-kept skincare, formulated to retain all of its nutrients--without questionable preservatives. So you can go ahead and close those tabs with your mini fridge research. We’ll wait.
Once you’re ready, grab a sweater and join us in the wintry world of Wild Ice Botanicals. Explore our 4-step facial set to get started, or learn more about our passion for cold preservation. We can’t wait to see you glow!
Mila (pronounced 'mee-luh') is mother of three, wife, and founder of Wild Ice, an all-natural cold-preserved skincare line dedicated to bringing the best of care to women everywhere.
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I love my mist and my vitamin C serum. Makes my skin glow It was nice to see you at Rosemary Beach a few weeks ago
The Cyro-C serum is by far the best vitamin C serum I have ever used. I love skincare so much and you can tell this product is made with care. The smell is amazing and I get complimented almost daily about how my face looks glowing since I started using. Mila was so kind and knowledgeable. I will definitely be rebuying once I run out!
I have oily/combination skin, so I pump/mix both and then apply, otherwise it’s too oily and doesn’t absorb quickly. This works so well! It makes your skin smell great even hours after application. I only wish this trick for oily skin was on the instructions of bottle. I didn’t realize until I saw it on one of their insta stories. Great product otherwise!
I love the body bars!🤗❤️
They keep my skin feeling soft and clean.
I highly recommend them specially if you dry skin.
I love the 4-step facial products. The routine is easy and simple and the results are amazing. This is one of the best product lines I have used on my face, and I can really see a difference in my skin. I first purchased two of the products at Market Days in Tallahassee. When I finished the products, I went back to what I was using previously. It was not long until I decided that Wild Ice is the perfect product line for me and my dry skin. I am hooked.
I recently found these products and amazing creator at our local farmers market and all I can say is WOW! I was instantly sold from the moment I applied the cold-kept cream to my skin. I'll absolutely be going back for more from her skincare line and watching allll of her informative videos on their social media page
This is absolute gold in a bottle that smells like fresh oranges. My skin is sensitive and I do have rosacea and it drinks Cryo-C up! My complexion has greatly improved and am so happy I made the splurge. This, along with the toner, are new repeat buys for my skin routine. I look forward to my skin routine AM & PM just because it feels and smells amazing!
This has improved my skin and is very refreshing. I have sensitive skin and rosacea and this has not caused any breakouts. I use this with Cryo-C and absolutely love it! Will definitely be a repeat buy to my skin routine.
I recently purchased the complete skin care package and I absolutely love it! I’m having a hard time deciding which product is my favorite. The cleanser makes my skin so soft and helps with my overall skin appearance, The serum brightens my skin, one of the best I’ve tried and the moisturizer! It has improved every single issue I’ve been concerned with. Love love love the entire collection! Thank you so much!
Love the whole line, but my favorite is the vitamin C! It gives me such a nice glow. Everything smells great too!
Yuki-Onna Facial: Three Seed and White Willow Restorative Mask
I highly recommend the facial cleanser! My skin feels so soft and clean after using. I have combination skin. At 58 years of age I finally found a product that works for me!!
I use this daily after washing my skin as a moisturizer.. it has made my skin very soft and fresh…love it!!
I just started with this to see how my skin took it before I invested in any more products. I have used it consistently for several weeks and WOW. My skin literally feels more healthy and looks it, too! And my husband is always telling me I smell good right after I put it on. :)
I found this product at the Rosemary Beach farmers market. It is amazing! Have been using it for 2 weeks and my skin feels wonderful. I have rosacea and use others products for it, but this adds to the regimen and soathes your face. Love that it is cold (if you put it in fridge) which is so calming in the summer!