If you’re thinking about investing in a skincare fridge, chances are you care a lot about your skin. You’ve done your research and you know that keeping skincare cool helps to keep it fresh and effective.
But while your heart is in the right place, your wallet is not. Before you splurge on that adorable little refrigerator, let’s sit down and have a chat.
Imagine your favorite fruit--or vegetable, we’re equal opportunity produce fans around here--and think about all that it has to offer. Rich in vitamins and minerals, your fruit of choice is ready to nourish you as soon as it's harvested.
But imagine that you’re not ready to eat the fruit yet. Say you set it down on the ground and leave it there for a few months. The sun beats down on your poor defenseless fruit as it loses its nutrients and withers away.
Then, when you’re finally ready for your fruit, you pick up its sad, lifeless husk and deposit it in your refrigerator.
Now let us ask you a question. When you go to retrieve your fruit from the fridge, will it have magically returned to the vibrant, nourishing produce you plucked from the tree a few months ago? Of course not.
Do you see where we’re going with this? Putting your store bought skincare in the fridge is an admirable effort, but you’re a little late to the game. You’re putting a dry, brown pomegranate on ice and hoping for luscious, juicy seeds.
It ain’t gonna happen.
Start With the Right Skincare
This isn’t to say you aren’t on the right track with the whole cold thing. Keeping skincare cold does work. In fact, cold actually preserves skincare’s effectiveness better than conventional preservatives.
But what you need is skincare that’s kept cold from the moment it’s made. And it should be made from ingredients that were also kept cold before they became skincare.
Basically, anything that goes on your skin should not have seen the sun since it was growing beneath it.
That way, by the time it gets to you, your skincare is still a lush and juicy pomegranate. And here’s the kicker: refrigerating it isn’t even necessary. As long as you’re using your skincare daily, you’ll run out of it before it needs to be refrigerated.
Keeping it Cool With Wild Ice
We hate to break it to you, but the skincare you’re using right now likely was not kept cold before you received it. In fact, skincare products (like those sold on Amazon) can be exposed to temperatures as high as 155°F.
Your skincare also may have sat in shipping containers--which can get 30 degrees warmer than outside air--and on room-temperature store shelves.
Because conventional skincare companies know their products will be exposed to these kinds of temperatures, they rely on methods other than cold-preservation to keep their skincare usable. Instead they use preservatives like parabens, which are only effective at stopping one of many types of product breakdown. That means their skincare still breaks down in other ways while sitting on the store shelf.
This not only makes their products less effective, but can also lead to sensitizers and allergens that hurt your skin. Putting those products in the fridge once you get home won’t fix that.
On the other hand, Wild Ice products are made from cold ingredients. And the final product is kept cold from the moment it’s made until the moment it’s shipped to you. (Or until you buy it from one of our partner boutiques, who keep the products in specially-designed refrigerators.)
With Wild Ice, you get the benefit of natural, cold-kept skincare, formulated to retain all of its nutrients--without questionable preservatives. So you can go ahead and close those tabs with your mini fridge research. We’ll wait.
Once you’re ready, grab a sweater and join us in the wintry world of Wild Ice Botanicals. Explore our 4-step facial set to get started, or learn more about our passion for cold preservation. We can’t wait to see you glow!
Mila (pronounced 'mee-luh') is mother of three, wife, and founder of Wild Ice, an all-natural cold-preserved skincare line dedicated to bringing the best of care to women everywhere.
I can’t say enough about all the Wild Ice products! The toner is light and refreshing and is the perfect addition to my skin routine. I highly recommend all her products if you are craving beautiful skin!
Started this 4 step set 2 weeks ago and was hooked after the 1st day. Can't wait to post my 6 week progress photo. With each use I keep changing my mind to which one is my favorite. I look forward every morning and evening to the fresh feel of washing and moisturizing my face. Thank you Mila for this beautiful product.
I have used several cleansers over the years and since trying the B-Meltee, I always come back to this product. It is a clean fragrance as well as a clean feeling without drying out my skin. I would recommend this product to all ages and all skin types. It will not disappoint, I promise.
I began using the cryo- C about six weeks ago and my skin has never looked better!
I began using the cryo- C about six weeks ago and my skin has never looked better! The first thing you notice is how wonderful it smells, the second thing you notice is how it glides on and gives you an instant glow, and the next thing you notice overtime is that it provides a permanent dewy glow with diminished discoloration‘s and lines! I love love love this product! I’m 58❤️
Best products ever - and that’s from a very picky user!
This is truly the best system I’ve ever used. My skin is healthier - I’ve always had dry skin and finally it feels hydrated and the difference is visible. It even stayed hydrated feeling and looking on a 5 day ski trip, which always especially drys out my face. I’ve also had redness on my cheeks and that is slowly but noticeably decreasing. I gave wild ice to my daughters and best friend for Christmas as well and they are so happy with it and agree it’s a game changer for our skin. Thank you!
This class was such a great experience. Mila explains how the muscles in your face work and how to use her products to enhance your face and glow. I had so much fun as this class and I would definitely go to another one!
This cleanser is light and refreshing, but does the heavy lifting of cleaning my face daily! I love how refreshed my face feels afterward- not dry or tight; just soft and clean! I have used Mila’s 4 step program for a year now and my skin has never looked better! I’m absolutely obsessed with each step and the benefits my skin has gotten from them. Clear, glowing, soft skin!
The entire Wild Ice line of products are what my skin responds to over any other product I've ever used. I do not hesitate to put any new Wild Ice product on my skin knowing I can trust the ingredients to do the job well. Just smelling the freshness of the products is a daily pleasure. And look no further than Mila's gorgeous skin for inspiration :)