Privacy Policy

PRIVACY POLICY

Last Updated: June 20, 2025

Wild Ice Botanicals ("we," "our," or "us") is committed to protecting your privacy while providing you with the best possible shopping experience. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit our website www.wildicebotanicals.com or make a purchase from us.

By using our website, you agree to the collection and use of information in accordance with this policy.

1. INFORMATION WE COLLECT

Information You Provide to Us

When you make a purchase or attempt to make a purchase, we collect:

  • Name
  • Billing and shipping address
  • Email address
  • Phone number
  • Payment information (processed securely through our payment processors)
  • Account credentials (if you create an account)

Information Automatically Collected

When you visit our website, we automatically collect:

  • IP address
  • Browser type and version
  • Device information
  • Pages visited and time spent
  • Referring website
  • Shopping behavior and preferences
  • Location data (country/state level)

Marketing and Analytics Data

We use tools to understand how you interact with our website:

  • Meta Pixel (Facebook): Tracks website events for advertising optimization
  • Google Analytics 4: Analyzes website traffic and user behavior
  • Google Ads: Tracks advertising campaign effectiveness
  • Microsoft Clarity: Records user sessions for website optimization
  • Custom tracking: Enhanced behavioral analytics for personalization

2. HOW WE USE YOUR INFORMATION

We use your personal information to:

  • Process and fulfill your orders
  • Communicate about your orders
  • Send marketing communications (with your consent)
  • Improve our website and customer experience
  • Detect and prevent fraud
  • Comply with legal obligations
  • Personalize your shopping experience
  • Optimize our advertising campaigns
  • Analyze customer behavior to improve our products and services

Advertising and Marketing

We use your data to show you relevant advertisements on:

  • Facebook and Instagram (via Meta)
  • Google Search and Display Network
  • Other advertising platforms

This includes creating custom audiences and lookalike audiences to find customers who may be interested in our products. We DO NOT sell your personal data to third parties.

3. LEGAL BASIS FOR PROCESSING (GDPR)

We process your personal data under the following legal bases:

  • Contract: To fulfill your orders and provide customer service
  • Legitimate Interest: To improve our services, prevent fraud, and conduct marketing
  • Consent: For email marketing and certain cookies
  • Legal Obligation: To comply with tax and legal requirements

4. DATA SHARING AND DISCLOSURE

We share your information with:

Service Providers

  • Shopify: Our e-commerce platform
  • Payment Processors: To process transactions securely
  • Shipping Partners: To deliver your orders
  • Email Service Providers: To send transactional and marketing emails
  • Analytics Providers: Meta, Google, Microsoft (as listed above)

Marketing Partners

  • Meta (Facebook/Instagram): For targeted advertising and analytics
  • Google: For advertising and analytics
  • We use hashed and encrypted data when sharing with advertising partners

Legal Requirements

We may disclose your information if required by law, court order, or government request.

Business Transfers

If we sell or merge our business, your information may be transferred to the new owners.

5. DATA RETENTION

We retain your personal information for:

  • Order Information: 7 years for tax and legal purposes
  • Account Information: As long as your account is active
  • Marketing Data: Until you unsubscribe or request deletion
  • Analytics Data: 26 months (Google Analytics default)
  • Advertising Data: As per platform policies (typically 180 days)

6. YOUR RIGHTS AND CHOICES

You have the right to:

  • Access: Request a copy of your personal data
  • Correction: Update inaccurate information
  • Deletion: Request we delete your personal data
  • Opt-out: Unsubscribe from marketing communications
  • Data Portability: Receive your data in a portable format
  • Restrict Processing: Limit how we use your data

Self-Service Options

You can manage most privacy preferences directly:

  • Unsubscribe from emails: Click the unsubscribe link in any marketing email
  • Delete account: Email support@wildicebotanicals.com
  • Update information: Log into your account settings
  • Opt-out of ads: Use the platform links in Section 14 below

Formal Data Requests

For formal privacy rights requests, please submit a written request to:

Privacy Officer
Wild Ice Botanicals
Email: privacy@wildicebotanicals.com

Your request must include:

  • Your full legal name
  • Order number (if applicable)
  • Specific description of your request
  • Proof of identity (copy of government-issued ID)

Opt-Out Options

  • Email: Click unsubscribe in any marketing email
  • Advertising: Visit Digital Advertising Alliance or platform-specific settings
  • Cookies: Adjust your browser settings
  • Do Not Track: We honor Do Not Track browser settings

7. COOKIES AND TRACKING TECHNOLOGIES

We use cookies and similar technologies to:

  • Remember your shopping cart
  • Analyze website traffic
  • Personalize your experience
  • Measure advertising effectiveness

Types of Cookies We Use

  • Essential: Required for website functionality
  • Analytics: Help us understand website usage
  • Marketing: Used for targeted advertising
  • Preferences: Remember your settings

You can control cookies through your browser settings, but disabling certain cookies may limit website functionality.

8. DATA SECURITY

We implement industry-standard security measures including:

  • SSL encryption for all data transmission
  • PCI-DSS compliance for payment processing
  • Regular security audits
  • Limited access to personal data
  • Secure data storage with encryption

While we strive to protect your information, no method of transmission over the internet is 100% secure.

9. CHILDREN'S PRIVACY

Our website is not intended for children under 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.

10. CALIFORNIA PRIVACY RIGHTS

California residents have additional rights under the CCPA:

  • Right to know what personal information we collect
  • Right to delete personal information
  • Right to opt-out of the sale of personal information (we do not sell personal information)
  • Right to non-discrimination

To exercise these rights, please submit a formal written request as outlined in Section 6 above.

11. INTERNATIONAL TRANSFERS

We are based in the United States. If you access our website from outside the US, your information will be transferred to and processed in the US, which may have different data protection laws than your country.

12. UPDATES TO THIS POLICY

We may update this privacy policy periodically. We will notify you of material changes by:

  • Posting a notice on our website
  • Sending an email (for significant changes)
  • Updating the "Last Updated" date

13. CONTACT US

For general privacy questions, contact:

Wild Ice Botanicals
Email: support@wildicebotanicals.com

Formal Data Protection Requests

To submit a formal privacy rights request, please send a written request to:

Privacy Officer
Wild Ice Botanicals
Email: privacy@wildicebotanicals.com

Include:

  • Your full legal name
  • Order number (if applicable)
  • Specific description of your request
  • Proof of identity (government-issued ID)
  • Subject Line: "Formal Privacy Rights Request"

We will respond to formal requests within 45 days.

Note: Most privacy preferences can be managed directly through self-service options outlined in Section 6.


ADVERTISING PARTNERS COMPLIANCE

Meta (Facebook/Instagram)

We comply with Meta's data use requirements by:

  • Using the Meta Pixel for website analytics and ad optimization
  • Sharing hashed customer data for ad targeting
  • Respecting user privacy choices
  • Not sharing sensitive personal information

Google

We comply with Google's policies by:

  • Using Google Analytics 4 with privacy settings enabled
  • Implementing enhanced conversions with hashed data
  • Respecting user consent choices
  • Following Google Ads policies

Your Advertising Choices

You can opt-out of personalized advertising:


Effective Date: This privacy policy is effective as of June 20, 2025 and replaces all previous versions.

Based on 1331 reviews
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B-Meltee Facial Cleanser

I found B-Meltee to be an excellent cleanser. My skin feels supple after use. I love it so much that I ordered the full-size. Highly recommend. Thank you Wild Ice Botanicals!

Best Vitamin C Product

I stumbled upon Wild Ice at the Pensacola Farmer's Market while I was vacationing there. I'm generally low maintenance, except when it comes to what I put in and on my body. I was immediately impressed by the ingredients in Wild Ice's products. I have been disappointed by other Vitamin C products, so I only purchased a small vial of Cryo-C, but I will definitely be buying a larger bottle before I run out. The serum feels silky and my skin loves it. It also adds a nice little glow to my skin right when I put it on, and it smells amazing! I am so used to my healthy, organic products smelling... medicinal, so the Cryo-C is a fabulous upgrade. This is definitely the best Vitamin C product I have used, and I've tried about 6 different products over the years. Well worth the money!

So great for stubborn acne!

Rarify has worked GREAT to calm down my skin during an acne flare up. Normally I just use salicylic acid, which tends to dry out my skin, so it was wonderful to discover a more natural solution that does the job & leaves my skin so soft!

Best Vitamin C Serum!

I have tried a lot of Vitamin C serums and powders. None worked well, were too gritty when mixed with moisturizer, or smelled awful. I use it both day (with sunscreen) and night and have seen results in less than two weeks! Highly recommended!

Life changing products!

After decades trying to find products that worked, without causing a reaction that would send me to the dermatologist, I took a chance at our farmers market in Pensacola, FL. I had just spent a month recovering from my last attempt. I made a little test spot and had no reaction, so I tried the CryoC, 7 Winters, and baba yaga moisturizer. I bought a mini refrigerator on stored it on my bathroom counter. (Not necessary,but I like the cool feeling.) SUCCESS!!! My skin feels smooth, not inflamed, and gently moisturized. Going from hamburger face to baby skin is a miracle I had dreamed of. So happy 😊

Love these products

The DBT Baba Yaga makes my skin so soft. You can truly see a difference in my fine lines. I love this product.

A big win for my skin!

I have very reactive and sensitive skin. The last time I tried something new it sent me to the Dr. I had no problems with these products!!! Success 🎉

LOVE these products!

A friend of mine told me about Wild Ice, I am so glad she did I absolutely LOVE the products. The smell and feel of them are amazing and I love that they are not in plastic bottles. I cannot wait to try more things.

Hydrating and smells great

I have used the Mini Berry Boreal Bod oil as suggested after using the Wintry Fix sugar and strawberry skin softening scrub and it is divine! I would use these products year round, not just in the cold winter months. The berry oil soaks right in leaving my body smooth and sweet smelling after my shower.

New to Wild Ice

A friend shared her love for Wild Ice face products and I was on the hunt for something that worked year-round with the humidity of summer and the dryness of winter and this has passed the test. DBT Baba Yaga is perfect for day and wonderful at night! No need for tons of product, just a few pumps and eyes, face, lips, neck and even arms are covered in a light but powerful hydration. Everything smells lovely but not the faux sickening fragrance type! Freshness and glowing skin after just two months! I’m super impressed since I’ve tried a lot of products through the years.

My Favorite Vitamin C Serum

I have tried many vitamin C serums and have fallen in love with this one. I tried the travel size and a little goes a long way. It goes on smooth, sinks into my skin, and is not greasy or tacky like some serums. It smells delicious and I look forward to applying it, both in the morning and evening. After just three weeks of use, I am seeing improvement in the dark area above my upper lip as well as my fine lines around my eyes. This product is a winner!

Refreshing!

I love this cleanser! It is refreshing and leaves my face feeling clean.

Minis

I am currently loving the mini set from Wild Ice! This has given me a chance to try multiple products. The toner is very refreshing!

Eyecicles

Absolutely love this product! I use it twice daily and it makes such a big difference. It smells so good and fresh!

Softer skin

My skin changed to a dry and rough texture during our long, cold winter. After a few days of using Wild Ice products, my skin is soft and glowing. I have received several compliments on my skin -- and no one believes I'm in my mid-70's.

Facial cream

Absolutely amazing! I’ve used this for 4 years!!

My sis stole it

Rarify started working very quickly, but my sister took it from me. It is definitely working for her lol. Reordering.

I nice firming toner that makes face feel clean, not oily.

I spray this multiple times a day on my face to refresh. It’s very lightweight but also cleansing and doesn’t cause breakouts or redness. Hydrating and light.

This face product is the best! Your face feels amazing aftet using it!

Wild Ice products

I’m loving my new Wild Ice products! My skin is glowing and happy! I especially love the Baba Yaga moisturizer. My skin feels hydrated.

Really Good Skin Care

The cleanser, Cryo C, and Yuki-Onna facial Mask are my favorite products. They leave my skin refreshed, hydrated, and glowing. I have used many ,many skin care products, and these are really good for my skin.
Great value.

Best serum on the market

I have very sensitive skin and it has been hard to find skin care that didn't irritate my skin. So naturally I was apprehensive to try something new but Im so glad I did. This is truly the best vitamin C serum!

Best cleanser

I love the b meltee. It doesn’t dry out my skin and removes my makeup easily. I’ve been using it daily for two years and my skin looks the best it has.