Privacy Policy

PRIVACY POLICY

Last Updated: June 20, 2025

Wild Ice Botanicals ("we," "our," or "us") is committed to protecting your privacy while providing you with the best possible shopping experience. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit our website www.wildicebotanicals.com or make a purchase from us.

By using our website, you agree to the collection and use of information in accordance with this policy.

1. INFORMATION WE COLLECT

Information You Provide to Us

When you make a purchase or attempt to make a purchase, we collect:

Name
Billing and shipping address
Email address
Phone number
Payment information (processed securely through our payment processors)
Account credentials (if you create an account)

Information Automatically Collected

When you visit our website, we automatically collect:

IP address
Browser type and version
Device information
Pages visited and time spent
Referring website
Shopping behavior and preferences
Location data (country/state level)

Marketing and Analytics Data

We use tools to understand how you interact with our website:

Meta Pixel (Facebook): Tracks website events for advertising optimization
Google Analytics 4: Analyzes website traffic and user behavior
Google Ads: Tracks advertising campaign effectiveness
Microsoft Clarity: Records user sessions for website optimization
Custom tracking: Enhanced behavioral analytics for personalization

2. HOW WE USE YOUR INFORMATION

We use your personal information to:

Process and fulfill your orders
Communicate about your orders
Send marketing communications (with your consent)
Improve our website and customer experience
Detect and prevent fraud
Comply with legal obligations
Personalize your shopping experience
Optimize our advertising campaigns
Analyze customer behavior to improve our products and services

Advertising and Marketing

We use your data to show you relevant advertisements on:

Facebook and Instagram (via Meta)
Google Search and Display Network
Other advertising platforms

This includes creating custom audiences and lookalike audiences to find customers who may be interested in our products. We DO NOT sell your personal data to third parties.

3. LEGAL BASIS FOR PROCESSING (GDPR)

We process your personal data under the following legal bases:

Contract: To fulfill your orders and provide customer service
Legitimate Interest: To improve our services, prevent fraud, and conduct marketing
Consent: For email marketing and certain cookies
Legal Obligation: To comply with tax and legal requirements

4. DATA SHARING AND DISCLOSURE

We share your information with:

Service Providers

Shopify: Our e-commerce platform
Payment Processors: To process transactions securely
Shipping Partners: To deliver your orders
Email Service Providers: To send transactional and marketing emails
Analytics Providers: Meta, Google, Microsoft (as listed above)

Marketing Partners

Meta (Facebook/Instagram): For targeted advertising and analytics
Google: For advertising and analytics
We use hashed and encrypted data when sharing with advertising partners

Legal Requirements

We may disclose your information if required by law, court order, or government request.

Business Transfers

If we sell or merge our business, your information may be transferred to the new owners.

5. DATA RETENTION

We retain your personal information for:

Order Information: 7 years for tax and legal purposes
Account Information: As long as your account is active
Marketing Data: Until you unsubscribe or request deletion
Analytics Data: 26 months (Google Analytics default)
Advertising Data: As per platform policies (typically 180 days)

6. YOUR RIGHTS AND CHOICES

You have the right to:

Access: Request a copy of your personal data
Correction: Update inaccurate information
Deletion: Request we delete your personal data
Opt-out: Unsubscribe from marketing communications
Data Portability: Receive your data in a portable format
Restrict Processing: Limit how we use your data

Self-Service Options

You can manage most privacy preferences directly:

Unsubscribe from emails: Click the unsubscribe link in any marketing email
Delete account: Email support@wildicebotanicals.com
Update information: Log into your account settings
Opt-out of ads: Use the platform links in Section 14 below

Formal Data Requests

For formal privacy rights requests, please submit a written request to:

Privacy Officer
Wild Ice Botanicals
Email: privacy@wildicebotanicals.com

Your request must include:

Your full legal name
Order number (if applicable)
Specific description of your request
Proof of identity (copy of government-issued ID)

Opt-Out Options

Email: Click unsubscribe in any marketing email
Advertising: Visit Digital Advertising Alliance or platform-specific settings
Cookies: Adjust your browser settings
Do Not Track: We honor Do Not Track browser settings

7. COOKIES AND TRACKING TECHNOLOGIES

We use cookies and similar technologies to:

Remember your shopping cart
Analyze website traffic
Personalize your experience
Measure advertising effectiveness

Types of Cookies We Use

Essential: Required for website functionality
Analytics: Help us understand website usage
Marketing: Used for targeted advertising
Preferences: Remember your settings

You can control cookies through your browser settings, but disabling certain cookies may limit website functionality.

8. DATA SECURITY

We implement industry-standard security measures including:

SSL encryption for all data transmission
PCI-DSS compliance for payment processing
Regular security audits
Limited access to personal data
Secure data storage with encryption

While we strive to protect your information, no method of transmission over the internet is 100% secure.

9. CHILDREN'S PRIVACY

Our website is not intended for children under 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.

10. CALIFORNIA PRIVACY RIGHTS

California residents have additional rights under the CCPA:

Right to know what personal information we collect
Right to delete personal information
Right to opt-out of the sale of personal information (we do not sell personal information)
Right to non-discrimination

To exercise these rights, please submit a formal written request as outlined in Section 6 above.

11. INTERNATIONAL TRANSFERS

We are based in the United States. If you access our website from outside the US, your information will be transferred to and processed in the US, which may have different data protection laws than your country.

12. UPDATES TO THIS POLICY

We may update this privacy policy periodically. We will notify you of material changes by:

Posting a notice on our website
Sending an email (for significant changes)
Updating the "Last Updated" date

13. CONTACT US

For general privacy questions, contact:

Wild Ice Botanicals
Email: support@wildicebotanicals.com

Formal Data Protection Requests

To submit a formal privacy rights request, please send a written request to:

Privacy Officer
Wild Ice Botanicals
Email: privacy@wildicebotanicals.com

Include:

Your full legal name
Order number (if applicable)
Specific description of your request
Proof of identity (government-issued ID)
Subject Line: "Formal Privacy Rights Request"

We will respond to formal requests within 45 days.

Note: Most privacy preferences can be managed directly through self-service options outlined in Section 6.

ADVERTISING PARTNERS COMPLIANCE

Meta (Facebook/Instagram)

We comply with Meta's data use requirements by:

Using the Meta Pixel for website analytics and ad optimization
Sharing hashed customer data for ad targeting
Respecting user privacy choices
Not sharing sensitive personal information

Google

We comply with Google's policies by:

Using Google Analytics 4 with privacy settings enabled
Implementing enhanced conversions with hashed data
Respecting user consent choices
Following Google Ads policies

Your Advertising Choices

You can opt-out of personalized advertising:

Facebook: Ad Preferences
Google: Ad Settings
General: NAI Opt-Out

Effective Date: This privacy policy is effective as of June 20, 2025 and replaces all previous versions.

Perfect for me!

I have a sensitivity to chemicals, so this product is perfect for me! Super happy!

Cold cream

Leaves your skin feeling soft and silky. I use this in the morning and evening.

Refreshing Cleanser

This cleanser is so clean and refreshing. A little goes a long way. I tried the trial size bottle I was so impressed with how well it worked. I purchased the full-size bottle. I use this in conjunction with the other wild eyes products and have already noticed a difference in my complexion and skin texture.

Great product!!! Helps a lot with the redness in my face. game changer

Helps Dull Skin

Immediately when you apply, you have a great glow. After two weeks, I have noticed my skin is brighter and dullness has faded.

Wonderfully ‘Fresh’ Products

I purchased the trial sizes in order to try a few of the products. B-Meltee, 7 Winters and Gaea’s Gala. I could smell and feel each products freshness, and it’s soaked into my skin beautifully. I was so impressed that I placed an order and just received my full-size bottles of the entire routine! Here’s a beautiful skin. ✨

A rare find

I got the C as a sample and loved it. I know do the whole system and keep it in a small refrigerator

Eyecicle

This is so wonderful. We just love it

I ordered sample sizes so I could try to see how the product would work with my skin. The cleanser is very refreshing and leave my skin feeling smooth and clean. The serum absorbs quickly into my skin and the toner spray sets everything up and after using it nearly a week I can tell a difference in my skin!

I fell in love with your products. I am glad I came across your page on Instagram. My skin looks healthy and vibrant as never before. Thank you !

Love it

So lovely! my 27 year old daughter is
“Borrowing” she loves the eyecicle

Fresh & Clean

The Memoir of a Frozen Flower smells so fresh and clean. The fragrance lasts all day. I have received several compliments on it. I love that the products are chemical free.

Wonderful Products

I purchased the minis while on vacation to try. I had never heard of Wild Ice before. The B-Meltee feels so good and refreshing on my skin. Then the 7-Winters and Cryo-C makes my skin feel nourished and hydrated. Highly recommend.

Review: All is Marvelous

I have been extremely satisfied with your skincare products. They have made a noticeable difference in the texture and appearance of my skin, and I truly appreciate the quality and care that goes into your formulations. Thank you for creating products that deliver visible results and feel great on the skin.

Gaea's Gala

This toner is another Wild Ice winner! I ordered the mini to try. I will be ordering the full size. I love every single product. My skin thanks you! 🙏🏽⚘

Face loves this stuff

This brand is very good i love this on my face

Magic

Best product to reduce eye puffiness my skin looks great

Highly recommend

I never give reviews. This is a small business that pays attention to detail. It’s obvious how much care goes into the product, even the packaging is beautiful. If you want skincare that is clean and high quality I would highly recommend.

I am enjoying 7 Winters Collagen

This product helps my skin feel nourished and immediately brightens. It helps to reduce the appearance of my fine lines, and I love that it is good for me and has no toxic hidden ingredients!

Eyecicle helps me feel fresh!

I love this product! When I feel my under eyes seem dry and tired, I’ll blot one drop on them and feel fresh! I use it on my eyelids also before I put on my makeup and again-feel perky!

The BEST facial cleanser

I’m all about skincare and have tried many throughout the years. My boyfriend’s mom told me about Wild Ice while I was visiting and let me try her B-Meltee cleanser while I was in town and I was immediately HOOKED. Not only is it affordable but my face has genuinely never felt so clean after washing. It also doesn’t dry out or strip my skin. I placed my order that same day and have been in love ever since.

Leaves my face silky smooth

I am on my second bottle of this gorgeous silky- smooth face cream! A little goes a long way. I use it both in the morning and in the evening. It is the favorite part of my morning routine when I splash cool water on my face and feel the softness from the previous night’s application.

Love the serum so far!

Great size for travel bag!