Best-Selling Cold-Preserved Skincare

Here’s a little secret: vitamin C itself does not cause acne, but the added fillers in your store-bought C serum might be breaking you out.

At Wild Ice, we formulate our serum with only light, non-comedogenic ingredients that won’t give you acne. But they will make you glow!

Ceramides are a natural part of your skin barrier, and they act like glue that keeps your skin cells together. They’re also essential for keeping your skin barrier strong so it can reject pollutants and seal in moisture. You can always use more ceramides, so we’ve made them an essential part of D.B.T. Baba Yaga’s formula.

If you want healthy skin, then the answer is yes! Gaea’s gala helps to rebuild your skin’s microbiome so it retains moisture better, heals more easily, and absorbs your skincare products better.

Before launching Wild Ice, our brand was called Ladyloved. Ladyloved featured a line of wonderful products whose formulations have been updated under our new name: Wild Ice.

Along with our new brand, we’ve updated the names of our products.

Our advice is to skip the mini fridge. With skincare, most decay happens well before a product gets into your hands.

And while cold stops products from breaking down, it can’t reverse decay that’s already occurred.

What matters is that the products you use arrive in their most potent state, and that you use them promptly and frequently.

If you feel that you simply must have one then we totally get it. Just be sure to fully thaw products before use or they may be overly viscous.

More than 95% of a typical skincare product's lifecycle consists of everything that happens before it gets into your hands (and onto your skin).

So, while chilling your products is never bad, we want to emphasize that the important thing is using fresh products frequently. They do no good as museum pieces on your vanity.

So if chilling your products gets in the way of performing a consistent routine, or is too much of a hassle, don't stress about it. You're still getting 95% of the benefit so long as you're using them daily, in which case they should be finished within two to three months.

If you want the absolute freshest skincare possible, then chilling them is helpful. The caveat is that you'll need to thaw them fully before each use.

So the short answer is no, you don't have to chill them. And you should not stress about it. But, if you're hardcore, then you certainly can, so long as you thaw fully before use.

Note that if for some reason you plan to wait a month or more before you actually start using your products, then do go ahead and put them in your kitchen refrigerator at least until you begin using them.