Why cold

An ingredient list is only half the story.

Cryo-C · Botanical vitamin C serum

The oils, vitamins and botanical extracts you choose for your skin deserve careful handling.

We keep our ingredients and finished skincare at 4°C before dispatch. Cold preservation shapes how we formulate, make and sell our skincare.

See why temperature matters Find your first Wild Ice

Small batches, made weekly
Ingredients & skincare kept at 4°C
Our studio just outside Pensacola

A familiar kind of care

Your kitchen already makes room for freshness.

You keep berries and leafy greens chilled to help them stay fresh. The botanical ingredients chosen for your skin deserve thoughtful care, too.

Heat, light and air can change skincare over time. We keep our ingredients—and our finished formulas—at 4°C before dispatch, putting as much care into preserving them as choosing them.

No beauty fridge needed for daily use

Berries and leafy greens stored in an open household refrigerator, an editorial illustration

Oxidation

Oils and other ingredients can react with oxygen, changing their composition over time.

Time & temperature

Storage conditions can affect a formula’s color, texture and ingredient stability. Lower temperatures slow temperature-sensitive changes.

The whole formula

Ingredients, packaging and storage belong together. Cold handling is part of how we look after the skincare we make.

Your beauty fridge starts at the end of the journey.

Skincare can spend time in warehouses, in transit and on shop shelves. Your fridge changes what happens next. It cannot undo the time that came before.

In storage
Ingredients and finished bottles can wait before their next destination.
On the move
Distribution adds to the product’s temperature history.
On the shelf
The wait continues until someone brings the bottle home.

A possible retail journey, illustrated.

237:1

Modeled heat exposure
before dispatch

Before the shop shelf, the numbers already add up.

Our Heat Age comparison adds up warmth above 4°C, from ingredient receiving through storage before dispatch. In this comparison, the room-temperature route accumulates 237 times the exposure of the Wild Ice route.

See how we calculated it

Cold from the
ingredients onward.

Mila sources every ingredient and formulates by hand in our studio just outside Pensacola.

4°C

Our studio storage temperature

01
Ingredients kept cold
We refrigerate ingredients while they wait to become your skincare.
02
Small batches, every week
We blend and fill in our own studio, with brief handling during production.
03
Back into the cold
Finished skincare stays refrigerated while it waits for your order.
04
Chilled until dispatch
We pack your order and hold it cold until carrier pickup.

Your parcel then travels with the carrier. Shipping itself is not refrigerated. Delivery details

Wild Ice’s real refrigerated display concept, isolated against a dark background and stocked with its skincare — Our retail refrigerated display concept.

Even the display
had to be different.

Wild Ice stockists keep the line in chilled displays. When a major retail chain would not refrigerate the skincare, our family chose to walk away from the placement.

Freshness mattered more than shelf space.

Read Mila’s story

Every formula starts
with a purpose.

Mila builds each formula for your skin: a comfortable cleanse, softer-feeling skin, a brighter-looking glow.

Sea buckthorn berries on a frosted branch, an editorial botanical image — Sea buckthorn · The source of Cryo-C’s rich amber color

Cryo-C / Nourish

A brighter-looking glow.

Sea buckthorn, rosehip, plant squalane and vitamin C come together in a waterless serum for a softer feel and brighter-looking skin.

B-Meltee / Cleanse

A fresh, comfortable cleanse.

A cooling gel with niacinamide, aloe and botanical extracts, made for a clean, refreshed feel.

D.B.T. Baba Yaga / Protect

Comfort and moisture.

A rich cold cream for dry-feeling skin, and a comforting finish to your routine.

Explore the complete ingredient list on every product page.

Cryo-C serum in its cube glass bottle with wood cap, photographed in warm light

“Immediately when you apply, you have a great glow. After two weeks, I have noticed my skin is brighter and dullness has faded.”

Lillie T. · Verified buyer · Cryo-C

Read Cryo-C customer reviews

And when it
reaches you?

More storage & shipping answers

No beauty fridge needed for daily use.

We recommend finishing your skincare within 90 days of leaving refrigeration. Keep it out of direct sunlight and follow the storage advice on its product page.