Left side is an image of a new smoothie, the right side is the same smoothie several months later.

Leave a smoothie on a shelf for a few months. It won't be pretty.

The healthiest smoothies are kept cold and consumed fresh.

Like smoothies, skincare products are a mix of plant derivatives and potent, vitamin-esque compounds called actives.

And like smoothies, the most nourishing skincare is kept cold and applied fresh.

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There's a contradiction brewing in skincare.

For years now the industry has ignored this contradiction: products can be either fresh and fully nutritive, or they can be shelf-stable. As with smoothies, they can't be both.

But they'd like to have their cake and eat it too. They want to market their products as natural while still using the same non-chilled ingredient storage, warehousing, distribution, and retail displays they always have.

Because it isn't easy to forego outsourcing, warehousing, distribution, and retail if you want to succeed as a skincare brand. That's just "not how it's done."

It's not easy, but we're doing it.

You can't unspoil the smoothie.

Skincare fridges are popular because cold inhibits breakdown and promotes potency.

Many brands will happily sell (or gift) these cute little fridges, all while doing nothing to address their own handling, warehousing, and retail conditions—where ingredients and products languish for the majority of their lifecycles.

But cold can't reverse decay, it can only prevent it.

So these fridges validate what we already know (freshness matters) while failing to address product temperatures at the places where they spend most of their journey.

Living skin craves living ingredients.

That's our founder, Mila, demonstrating our peptide cream. Long story short: she sought a level of safety and efficacy that she couldn't find, so she founded Wild Ice to fill the gap, and it's all she (and now many others) use.

Our singular focus is delivering fresh actives and living ingredients to your skin for unmatched nourishment (without chemical preservatives). As you've probably guessed, we do it with cold, keeping every ingredient and product on ice until it ships.

It's the same thing every other industry does for every other natural, nourishing substance designed for the human body.

Even the $2 canned coffee at the checkout counter is chilled for freshness. Isn't your skin worth equal treatment?

3 types of breakdown isolated

We're proud to be the ice-breakers.

The first thing we usually hear is, ‘I can’t believe this hasn’t been done before!’

That’s because, while other brands often focus on the same few ingredients or rely on celebrity faces and flashy packaging, Wild Ice is bringing something truly different.

We’re rethinking skincare to make it as fresh and unique as you are.

Every formula, every step, and every ingredient is carefully chosen to be as vibrant and alive as your skin deserves.

It’s like a breath of fresh air in a world of skincare that’s ready for a shake-up—and we think you’ll love it.

Details matter.

We started with a simple question: "How can an industry claim to be clean, natural, and smoothie-like, all while treating their products like shelf-stable slop?"

Our theory is that the movement from petroleum-based skincare back to natural was so gradual that the inconsistency went mostly unnoticed.

But today it's well known that actives like vitamin C, peptides, ceramides and many others provably react, oxidize, and decay with time, and that cold is the only thing that provably inhibits all such decay.

Common sense is one of our best advocates. The best? Our customers and their amazing results.

If you're unsure where to start, we recommend:

    ★★★★★ 4.9/5.0 Stars from Hundreds of Reviews

    Example product title

    $160 $128 Subscription Price

    New customers: Save 15% on your first order—stack with your subscription for just $109.

    These best-sellers represent our core set and are a routine unto themselves, which we call The Essentials. The trio consists of three cold-preserved best-sellers: Cryo-C vitamin C serum (red), B-Meltee niacinamide cleanser (blue), and D.B.T. Baba Yaga ceramide and peptide cream (beige).

    We've seen countless success stories from use of these three products twice daily (tap the tooltip just above the buy button for the routine steps).

    They're formulated for all skin types and safe for sensitive skin. We've witnessed this trio work wonders for dryness, overproduction, wrinkles, dark spots, redness, blemishes, increased glow and more.

    You can read all the details by tapping the accordion sliders below, but the cliffnotes are that we've spared absolutely nothing in making each one the crème de la crème of its respective type.

    If you choose to subscribe, delivery is every 12 weeks, but you can change that from your portal right after you order. You can also cancel, pause, reschedule, or adjust anything else with just a click in your portal. Tap the tooltip below to preview your portal and get a warm and fuzzy that it's really that easy.

    Preview your Subscription Portal
    About Cryo-C

    Cryo-C: Cold-Preserved Anti-Oxidant Glow Serum with Vitamin C & Sea Buckthorn for Soft, Supple, Radiant Skin

    Meet Cryo-C: Our vitamin C serum that's more than just a product; it's a daily dividend for your skin, enhancing your natural radiance with every application. Loved by customers, Cryo-C is crafted to treat your skin with the utmost care, steering clear of the harsh chemical preservatives that only dull your shine.

    Our serum drenches your skin with vitamin C in its most bioavailable, lipid-soluble form, so potent that it's practically fresh squeezed. We've enriched Cryo-C with a blend of antioxidants such as sea buckthorn, vitamin E, date seed extract, and rose hip oil, each selected for their ability to enhance your skin's natural glow.

    To complement these, we've incorporated anti-inflammatory squalane oil, ensuring your skin remains luminous and protected. This carefully formulated blend is preserved not with chemicals, but with our innovative use of cold—our open secret to keeping every ingredient as effective and pure as the day it was harvested.

    Dispensing type: Pump Top | Net Contents: 50 ml; 1.7 fl oz

    Ingredient Highlights

    Sea buckthorn sourced from the heart of Siberia is full of the omega fatty acids that give your skin that plump, hydrated look for a youthful look.

    Pure, lipid-soluble vitamin C penetrates your skin better than ascorbic acid (the form of vitamin C used in most store-bought skincare) for a brighter, more hydrated complexion.

    Date seed extract is your secret weapon for protecting against the oxidative stress that makes you look older.

    Rosehip oil is packed with vitamins A, B, and E that restore and deeply nourish your complexion.

    Full Composition

    Ingredients: Jojoba (Simmondsia Chinensis) Oil*, Rosehip (Rosa Canina) Oil*, Amaranthus Squalane Oil, Vitamin C (Ascorbyl Tetraisopalmitate), Cranberry (Vaccinium Macrocarpon) Seed Oil*, Sea Buckthorn (Hippophae Rhamnoides) Fruit Oil*, Strawberry (Fragaria Vesca) Fruit Extract, Vitamin E (non-GMO), Date (Phoenix Dactylifera) Seed Extract, Elderberry (Sambucus Nigra) Flower Extract, Carrot Seed (Daucus Carota) Oil*, Orange (Citrus Sinensis) Oil*, Caprylic/Capric Triglyceride, Pot Marigold (Calendula Officinalis) Flower Extract*, German Chamomile (Matricaria Recutita) Flower Extract*

    *=Organic Ingredient †=Wild-Crafted Ingredient
    About B-Meltee

    B-Meltee: Cold-Preserved Facial Cleanser with Cooling Wintergreen & Vitamin B for Clean, Clear Skin

    B-Meltee is your cold-preserved wintergreen-infused cleanser that gently dissolves impurities and prepares your skin for the rest of your routine. You’ll start to crave its cooling tingle--like a fresh-brushed teeth feeling for your face!

    We’ve made B-Meltee with more TLC than your average cleanser. In fact, we’ve packed it with Vitamin B, which builds up your skin’s resistance to external irritants. Plus, we’ve formulated with antioxidant-rich aloe and smoothing abyssinian oil, so not only does your skin get clean, it’s deeply nurtured too.

    Melt away the day with your new revitalizing cleanser.

    Dispensing type: Pump Top | Net Contents: 50 ml; 1.7 fl oz

    Ingredient Highlights:

    Chamomile is the super-botanical that’s been loved for hundreds of years. Even the ancient Greeks and Egyptians are rumored to have used it! This incredible flower is antimicrobial and rich in antioxidants, making it an excellent soother of red and inflamed skin. Chamomile can also reverse hyperpigmentation and reduce acne.

    Peppermint and wintergreen oils don’t only make you feel invigorated, they do the same for your skin by promoting blood flow for a healthy complexion. These oils are also excellent for getting oily skin under control. No shiny faces around here!

    Vitamin B is in so many of our products for a reason. It’s proven to improve your skin’s texture, help it retain moisture, and reduce the appearance of dark spots and wrinkles. Not bad benefits for simply washing your face!

    Full Composition:

    Ingredients: Distilled Water (Aqua), Caprylyl/Capryl Glucoside, Coco Glucoside, Vegetable Glycerin (Glycerin)*, Vitamin B3 (Niacinamide), Lactic Acid, Aloe Leaf (Aloe Barbadensis) Powder*, Wintergreen (Gaultheria Procumbens) Oil*, Persian Lilac (Melia Azadirachta) Leaf Extract, Persian Lilac (Melia Azadirachta) Flower Extract, Amino Esters-1 (ex Mimosa Tenuiflora), Ivy Gourd (Coccinia Indica) Fruit Extract, Eggplant (Solanum Melongena) Fruit Extract, Aloe (Aloe Barbadensis) Flower Extract, Jojoba (Simmondsia Chinensis) Seed Oil, Holy Basil (Ocimum Sanctum) Leaf Extract, Basil (Ocimum Basilicum) Extract, Turmeric (Curcuma Longa) Root Extract, Red Seaweed (Corallina Officinalis) Extract, Chamomile (Anthemis Nobilis) Flower Extract, Rosemary (Rosmarinus Officinalis) Leaf Extract, Aloe (Aloe Barbadensis) Leaf Extract*, Sugar Cane (Saccharum Officinarum) Extract, Lemon (Citrus Limon) Fruit Extract, Apple (Pyrus Malus) Fruit Extract, Tea Plant (Camellia Sinensis) Leaf Extract, Benzyl Alcohol, Salicylic Acid, Sorbic Acid, Sodium Phytate, Xanthan Gum, Peppermint (Mentha Piperita) Oil*

    *=Organic Ingredient †=Wild-Crafted Ingredient
    About D.B.T. Baba Yaga

    D.B.T. Baba Yaga: Cold-Preserved Face, Neck & Eye Cream with Peptide & Ceramide Complexes for Nourished, Protected Skin

    Don't become the Baba Yaga!

    Formulated with an anti-aging ceramide complex, smoothing chamomile and a collagen-boosting peptide blend - all preserved with cold - D.B.T. Baba Yaga is your secret weapon to combat signs of aging, even out your complexion, and shrink your pores.

    The Baba Yaga is a Slavic, mythical creature that looks like a haggard old lady. If you’d rather not turn into her, grab a bottle of D.B.T. Baba Yaga. This firming and brightening cream helps you bid wrinkles a not-so-fond farewell.

    Dispensing type: Pump Top | Net Contents: 50 ml; 1.7 fl oz

    Ingredient Highlights

    Our potent ceramide complex replenishes your skin’s natural barrier and promotes hydration, leading to improved texture, protection against environmental stressors, and reduced signs of aging.

    A delicate peptide blend stimulates collagen production, promotes skin firmness and elasticity, reduces the appearance of wrinkles, and enhances overall skin texture and tone.

    Chamomile has anti-inflammatory and antioxidant properties, soothes irritation, reduces redness, and promotes a calm and balanced complexion.

    Vitamin B3 regulates oil production, improves the appearance of enlarged pores, reduces hyperpigmentation, and enhances the skin's natural barrier function, resulting in a smoother, more even-toned, and a healthier complexion.

    Full Composition:

    Ingredients: Rose (Rosa Damascena) Distillate*, Abyssinian (Crambe Abyssinica) Oil, Vitamin B3 (Niacinamide), N-Acetyl Glucosamine, Distilled Water (Aqua), Sunflower (Helianthus Annuus) Seed Oil, German Chamomile (Matricaria Recutita) Flower Extract*, Vegetable Glycerin (Glycerin)*, Murumuru (Astrocaryum Murumuru) Seed Butter*, Ceramide NP, Ceramide AP, Ceramide EOP, Vitamin E (non-GMO), Palmitoyl Dipeptide-5 Diaminobutyloyl Hydroxythreonine, Palmitoyl Dipeptide-6 Diaminohydroxybutyrate, Phytosphingosine, Cholesterol, Shea (Butyrospermum Parkii) Butter*, Sodium Lauroyl Lactylate, Polyacrylic Acid, White Willow (S. Alba) Bark Ferment Filtrate, Cetearyl Olivate, Sorbitan Olivate, Dipalmitoyl Hydroxyproline, Leuconostoc, Aloe (Aloe Barbadensis) Leaf Extract, Rowan (Sorbus Aucuparia) Fruit Ferment Filtrate, Jasmine (Jasminum Officinale) Oil, Benzyl Alcohol, Salicylic Acid, Sorbic Acid, Cetearyl Alcohol, Lactic Acid, Persian Lilac (Melia Azadirachta) Leaf Extract, Persian Lilac (Melia Azadirachta) Flower Extract, Amino Esters-1 (ex Mimosa Tenuiflora), Ivy Gourd (Coccinia Indica) Fruit Extract, Eggplant (Solanum Melongena) Fruit Extract, Aloe (Aloe Barbadensis) Flower Extract, Holy Basil (Ocimum Sanctum) Leaf Extract, Turmeric (Curcuma Longa) Root Extract, Sodium Phytate, Red Seaweed (Corallina Officinalis) Extract, Xanthan Gum

    *=Organic Ingredient †=Wild-Crafted Ingredient

     Step-by-Step Routine Guide SUBSCRIBE & SAVE 20% ONE-TIME PURCHASE
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    Results from our Essentials trio:

    Week 1

    beforebefore pic

    Week 6

    resultsbefore picture

    Week 1

    Week 6

    Week 1

    Week 6

    Week 1

    Week 6

    After 6 weeks using the Wild Ice Essentials Routine

    Frequently asked questions

    Why aren't your products more expensive?

    We get this question often.

    It's because the #1 cost of skincare is marketing, and by a wide margin.

    Most brands have very little that truly sets them apart. As a result, the majority of their product's price is due to the immense marketing and advertising costs of convincing people to buy them.

    For us this simply isn't the case. As the world's first (and only) cold-preserved skincare line, people are naturally interested in our unique offering, and often express shock that our common-sense approach is so uncommon (see next question for why that is).

    That means we save (a lot) on advertising, which enables us to remain affordable to a wider pool of shoppers.

    A high price is not a feature—that's a truism we've coined as a core part of our company culture. We hope you'll agree.
    Why don't other brands use cold preservation instead of chemicals?

    Conventional brands want:

    1. Retail chains to stock them,
    2. Distribution by a massive network like Amazon,
    3. Production outsourced to a large manufacturer.

    None of these offer cold preservation. It's easier to just go with the flow than it is to swim against the currents of retail, distribution, and production.

    In short, it's a problem of industry inertia, aka "lock-in."
    Do I have to chill my Wild Ice products?

    More than 95% of a typical skincare product's lifecycle consists of everything that happens before it gets into your hands (and onto your skin).

    So, while chilling your products is never bad, we want to emphasize that the important thing is using fresh products frequently. They do no good as museum pieces on your vanity.

    So if chilling your products gets in the way of performing a consistent routine, or is too much of a hassle, don't stress about it. You're still getting 95% of the benefit so long as you're using them daily, in which case they should be finished within two to three months.

    If you want the absolute freshest skincare possible, then chilling them is helpful. The caveat is that you'll need to thaw them fully before each use.

    So the short answer is no, you don't have to chill them. And you should not stress about it. But, if you're hardcore, then you certainly can, so long as you thaw fully before use.

    Note that if for some reason you plan to wait a month or more before you actually start using your products, then do go ahead and put them in your kitchen refrigerator at least until you begin using them.
    Can I cancel or adjust my subscription box?

    Yes. From your own customer portal, you can easily cancel or pause your subscription box, adjust the frequency, or even reschedule the next order date, but that's only the beginning.

    Once you're ready to explore more Wild Ice products, you can build your own custom subscription box using our box builder.

    Although not possible with the Essentials Routine subscription (as it is treated as a single product at checkout) with our box builder you can add or remove products on-the-fly (between shipments) and watch as your discount tier dynamically updates depending on your total box value. You can even add one-time purchases to an upcoming order.

    That's in addition to anytime pausing or canceling, rescheduling, updating frequencies, etc. All with just a tap from inside your very own customer portal.

    But unless you want to start with more products, the Essentials are the perfect foundation from which to begin your cold-preserved skincare journey. You can always cancel it and come build your own custom box when you decide you're ready to enhance your routine.
    What if the products are left at my door? Will they be ruined?

    That's ok, they'll be fine.

    Use the iceberg analogy when you think about conventional skincare: the vast majority of product breakdown occurs where you don't see it—in warehouses, distribution centers, and store shelves. Those hidden portions of a product's journey are where the vast majority of degradation occurs.

    A bit of time waiting for you to come home is a tiny drop in the bucket, which is why we tell our customers never to stress.

    Get fresh products and use them daily (they can't work their magic from inside the bottle)—that's the secret to your best skin.
    How do I use the Essentials Routine?

    Tap the "Step-By-Step Routine Guide" link in the product offer section for convenient guide on how to get the most out of your essentials.
    But I read somewhere that cold doesn't matter?

    Yes, ever since we came on the scene some brands have begun writing articles about how cold preservation doesn't matter.

    The funny thing is that even those articles will almost always admit that it does matter for vitamin C serums. And for peptides (a special amino acid). And ceramides (a special lipid). And maybe a few other things that absolutely do readily degrade.

    Then after admitting that (which already cedes most of the point to us), they'll spend 90% of the article trying to debunk cold preservation while linking irrelevant studies that they know no one will actually read.

    Here's the deal: If you're buying our products, you're not buying theirs. That's why they write this stuff. And on top of it most of these brands are outsourcing production, and/or using fulfillment centers like Amazon, and/or sitting on retail shelves—from each of which there's basically no going back. If cold preservation catches on (as it gradually is), what are they to do?

    And if they actually believe what they're writing, they can go unplug their fridge. That's a joke. Because that would literally poison them. Which makes you think about what most people are putting on their skin...

    Don't let this fresh offer melt away.

    You haven't tried skincare if you haven't tried it the same way you expect every other nourishing substance.

    Which is to say fresh, potent, and bioactive (via cold).

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