Left side is an image of a new smoothie, the right side is the same smoothie several months later.

Leave a smoothie on a shelf for a few months. It won't be pretty.

Now imagine formulating the same smoothie so it can sit on the shelf for months.

The result? Less nutrition, more preservatives.

The healthiest smoothies are kept cold and consumed fresh.

Like smoothies, skincare products are a mix of plant derivatives and potent, vitamin-esque compounds called actives.

And like smoothies, the most nourishing skincare is kept cold and applied fresh.

Skip TO OFFER Or scroll on for why it matters.

There's a contradiction brewing in skincare.

For years now the industry has ignored this obvious contradiction: products can be either fresh and fully nutritive, or they can be shelf-stable. As with smoothies, they can't be both.

But brands want to have their cake and eat it too. They want to market their products as natural while still using the same hot production facilities, warehousing & distribution, and retail shelves they always have (change is hard). All while people hunt for increasingly natural, smoothie-like skincare.

The result? A disconnect between what consumers want, and what they're sold. Because it's easy to market yourself as 'natural' (the word doesn't technically mean anything).

But it isn't easy to forego production outsourcing, all warehousing & distribution, and all of retail if you want to "make it" as a skincare brand. That's just "not how it's done."

It's not easy, but it's what we do.

You can't unspoil the smoothie.

Brands are more than happy to use slick marketing while pretending this contradiction doesn't exist.

They'll happily sell you "skincare fridges" to chill your products even while changing nothing about their own handling, warehousing, or retail—where products and ingredients languish for the vast majority of their lifecycles.

But if you put a rotten smoothie in the fridge, does it unspoil?

Obviously not.

So with these fridges they're validating what we all know (freshness matters) even while doing nothing about it on their ends.

Living skin craves living ingredients.

That's our founder, Mila, demonstrating our ceramide cream. Long story short: she sought a level of safety and efficacy that she couldn't find, so she founded Wild Ice to fill the gap, and it's all she uses.

Our singular focus is delivering fresh actives and living ingredients to your skin for unmatched nourishment (without chemical preservatives). As you've probably guessed, we do it with cold, keeping every ingredient and product 'on ice' until it ships.

It's the same thing every other industry does for every other natural, nourishing substance designed for the human body. It's so basic it's a bit absurd that it even needs to be said. But here we are, saying it, because apparently it does need to be said.

We're proud to be the ice-breakers.

"Why is no one else doing this" or "I can't believe no one else is doing this" are two of the first reactions we usually get.

The answer is because what we're doing is hard. If you look across the skincare landscape, what you'll find is that they're kind of... well, basically all the same. (Someone has to say it.)

Sure, they're a little different. One company will have a certain "hero" ingredient, while the other has a celebrity endorsing it, while another has colorful packaging, and another has tons of influencer videos. That sort of stuff.

Over here, we're working to bring some sanity back to an industry that seems to have gone just a tad bit off the rails—and believe us, that train has inertia.

The details matter.

We started with a simple question: How can an industry ubiquitously claim to be clean and natural, all while treating their products like shelf-stable slop? No one could ever answer that for us. That's why we started Wild Ice.

Our theory is that the movement from petroleum-based skincare back to natural was so gradual that the inconsistency went largely unnoticed—until now.

Today it's well known that actives like vitamin C, peptides, ceramides and many others provably decay over time, and that cold provably inhibits such decay.

And the results our customers achieve speak for us.

If you're new to Wild Ice, we recommend:

1 8

★★★★★ 4.9/5.0 Stars from Hundreds of Reviews

The Essentials: Cryo-C, D.B.T. Baba Yaga, B-Meltee

$160 $128 Subscription Price

New customers: Save 15% on your first order—stack with your subscription for just $109.

These best-sellers represent our core set and are a routine unto themselves, which we call The Essentials. The trio consists of three cold-preserved best-sellers: Cryo-C vitamin C serum (red), B-Meltee niacinamide cleanser (blue), and D.B.T. Baba Yaga ceramide and peptide cream (beige).

We've seen countless success stories from use of these three products twice daily (tap the tooltip just above the buy button for the routine steps).

They're formulated for all skin types and safe for sensitive skin. We've witnessed this trio work wonders for dryness, overproduction, wrinkles, dark spots, redness, blemishes, increased glow and more.

You can read all the details by tapping the accordion sliders below, but the cliffnotes are that we've spared absolutely nothing in making each one the crème de la crème of its respective type.

If you choose to subscribe, delivery is every 12 weeks, but you can change that from your portal right after you order. You can also cancel, pause, reschedule, or adjust anything else with just a click in your portal. Tap the tooltip below to preview your portal and get a warm and fuzzy that it's really that easy.

About Cryo-C

Cryo-C: Cold-Preserved Anti-Oxidant Glow Serum with Vitamin C & Sea Buckthorn for Soft, Supple, Radiant Skin

Meet Cryo-C: Our vitamin C serum that's more than just a product; it's a daily dividend for your skin, enhancing your natural radiance with every application. Loved by customers, Cryo-C is crafted to treat your skin with the utmost care, steering clear of the harsh chemical preservatives that only dull your shine.

Our serum drenches your skin with vitamin C in its most bioavailable, lipid-soluble form, so potent that it's practically fresh squeezed. We've enriched Cryo-C with a blend of antioxidants such as sea buckthorn, vitamin E, date seed extract, and rose hip oil, each selected for their ability to enhance your skin's natural glow.

To complement these, we've incorporated anti-inflammatory squalane oil, ensuring your skin remains luminous and protected. This carefully formulated blend is preserved not with chemicals, but with our innovative use of cold—our open secret to keeping every ingredient as effective and pure as the day it was harvested.

Dispensing type: Pump Top | Net Contents: 50 ml; 1.7 fl oz

Ingredient Highlights

Sea buckthorn sourced from the heart of Siberia is full of the omega fatty acids that give your skin that plump, hydrated look for a youthful look.

Pure, lipid-soluble vitamin C penetrates your skin better than ascorbic acid (the form of vitamin C used in most store-bought skincare) for a brighter, more hydrated complexion.

Date seed extract is your secret weapon for protecting against the oxidative stress that makes you look older.

Rosehip oil is packed with vitamins A, B, and E that restore and deeply nourish your complexion.

Full Composition

Ingredients: Jojoba (Simmondsia Chinensis) Oil*, Rosehip (Rosa Canina) Oil*, Amaranthus Squalane Oil, Vitamin C (Ascorbyl Tetraisopalmitate), Cranberry (Vaccinium Macrocarpon) Seed Oil*, Sea Buckthorn (Hippophae Rhamnoides) Fruit Oil*, Strawberry (Fragaria Vesca) Fruit Extract, Vitamin E (non-GMO), Date (Phoenix Dactylifera) Seed Extract, Elderberry (Sambucus Nigra) Flower Extract, Carrot Seed (Daucus Carota) Oil*, Orange (Citrus Sinensis) Oil*, Caprylic/Capric Triglyceride, Pot Marigold (Calendula Officinalis) Flower Extract*, German Chamomile (Matricaria Recutita) Flower Extract*

*=Organic Ingredient †=Wild-Crafted Ingredient

About B-Meltee

B-Meltee: Cold-Preserved Facial Cleanser with Cooling Wintergreen & Vitamin B for Clean, Clear Skin

B-Meltee is your cold-preserved wintergreen-infused cleanser that gently dissolves impurities and prepares your skin for the rest of your routine. You’ll start to crave its cooling tingle--like a fresh-brushed teeth feeling for your face!

We’ve made B-Meltee with more TLC than your average cleanser. In fact, we’ve packed it with Vitamin B, which builds up your skin’s resistance to external irritants. Plus, we’ve formulated with antioxidant-rich aloe and smoothing abyssinian oil, so not only does your skin get clean, it’s deeply nurtured too.

Melt away the day with your new revitalizing cleanser.

Dispensing type: Pump Top | Net Contents: 50 ml; 1.7 fl oz

Ingredient Highlights:

Chamomile is the super-botanical that’s been loved for hundreds of years. Even the ancient Greeks and Egyptians are rumored to have used it! This incredible flower is antimicrobial and rich in antioxidants, making it an excellent soother of red and inflamed skin. Chamomile can also reverse hyperpigmentation and reduce acne.

Peppermint and wintergreen oils don’t only make you feel invigorated, they do the same for your skin by promoting blood flow for a healthy complexion. These oils are also excellent for getting oily skin under control. No shiny faces around here!

Vitamin B is in so many of our products for a reason. It’s proven to improve your skin’s texture, help it retain moisture, and reduce the appearance of dark spots and wrinkles. Not bad benefits for simply washing your face!

Full Composition:

Ingredients: Distilled Water (Aqua), Caprylyl/Capryl Glucoside, Coco Glucoside, Vegetable Glycerin (Glycerin)*, Vitamin B3 (Niacinamide), Lactic Acid, Aloe Leaf (Aloe Barbadensis) Powder*, Wintergreen (Gaultheria Procumbens) Oil*, Persian Lilac (Melia Azadirachta) Leaf Extract, Persian Lilac (Melia Azadirachta) Flower Extract, Amino Esters-1 (ex Mimosa Tenuiflora), Ivy Gourd (Coccinia Indica) Fruit Extract, Eggplant (Solanum Melongena) Fruit Extract, Aloe (Aloe Barbadensis) Flower Extract, Jojoba (Simmondsia Chinensis) Seed Oil, Holy Basil (Ocimum Sanctum) Leaf Extract, Basil (Ocimum Basilicum) Extract, Turmeric (Curcuma Longa) Root Extract, Red Seaweed (Corallina Officinalis) Extract, Chamomile (Anthemis Nobilis) Flower Extract, Rosemary (Rosmarinus Officinalis) Leaf Extract, Aloe (Aloe Barbadensis) Leaf Extract*, Sugar Cane (Saccharum Officinarum) Extract, Lemon (Citrus Limon) Fruit Extract, Apple (Pyrus Malus) Fruit Extract, Tea Plant (Camellia Sinensis) Leaf Extract, Benzyl Alcohol, Salicylic Acid, Sorbic Acid, Sodium Phytate, Xanthan Gum, Peppermint (Mentha Piperita) Oil*

*=Organic Ingredient †=Wild-Crafted Ingredient

About D.B.T. Baba Yaga

D.B.T. Baba Yaga: Cold-Preserved Face, Neck & Eye Cream with Peptide & Ceramide Complexes for Nourished, Protected Skin

Don't become the Baba Yaga!

Formulated with an anti-aging ceramide complex, smoothing chamomile and a collagen-boosting peptide blend - all preserved with cold - D.B.T. Baba Yaga is your secret weapon to combat signs of aging, even out your complexion, and shrink your pores.

The Baba Yaga is a Slavic, mythical creature that looks like a haggard old lady. If you’d rather not turn into her, grab a bottle of D.B.T. Baba Yaga. This firming and brightening cream helps you bid wrinkles a not-so-fond farewell.

Dispensing type: Pump Top | Net Contents: 50 ml; 1.7 fl oz

Ingredient Highlights

Our potent ceramide complex replenishes your skin’s natural barrier and promotes hydration, leading to improved texture, protection against environmental stressors, and reduced signs of aging.

A delicate peptide blend stimulates collagen production, promotes skin firmness and elasticity, reduces the appearance of wrinkles, and enhances overall skin texture and tone.

Chamomile has anti-inflammatory and antioxidant properties, soothes irritation, reduces redness, and promotes a calm and balanced complexion.

Vitamin B3 regulates oil production, improves the appearance of enlarged pores, reduces hyperpigmentation, and enhances the skin's natural barrier function, resulting in a smoother, more even-toned, and a healthier complexion.

Full Composition:

Ingredients: Rose (Rosa Damascena) Distillate*, Abyssinian (Crambe Abyssinica) Oil, Vitamin B3 (Niacinamide), N-Acetyl Glucosamine, Distilled Water (Aqua), Sunflower (Helianthus Annuus) Seed Oil, German Chamomile (Matricaria Recutita) Flower Extract*, Vegetable Glycerin (Glycerin)*, Murumuru (Astrocaryum Murumuru) Seed Butter*, Ceramide NP, Ceramide AP, Ceramide EOP, Vitamin E (non-GMO), Palmitoyl Dipeptide-5 Diaminobutyloyl Hydroxythreonine, Palmitoyl Dipeptide-6 Diaminohydroxybutyrate, Phytosphingosine, Cholesterol, Shea (Butyrospermum Parkii) Butter*, Sodium Lauroyl Lactylate, Polyacrylic Acid, White Willow (S. Alba) Bark Ferment Filtrate, Cetearyl Olivate, Sorbitan Olivate, Dipalmitoyl Hydroxyproline, Leuconostoc, Aloe (Aloe Barbadensis) Leaf Extract, Rowan (Sorbus Aucuparia) Fruit Ferment Filtrate, Jasmine (Jasminum Officinale) Oil, Benzyl Alcohol, Salicylic Acid, Sorbic Acid, Cetearyl Alcohol, Lactic Acid, Persian Lilac (Melia Azadirachta) Leaf Extract, Persian Lilac (Melia Azadirachta) Flower Extract, Amino Esters-1 (ex Mimosa Tenuiflora), Ivy Gourd (Coccinia Indica) Fruit Extract, Eggplant (Solanum Melongena) Fruit Extract, Aloe (Aloe Barbadensis) Flower Extract, Holy Basil (Ocimum Sanctum) Leaf Extract, Turmeric (Curcuma Longa) Root Extract, Sodium Phytate, Red Seaweed (Corallina Officinalis) Extract, Xanthan Gum

*=Organic Ingredient †=Wild-Crafted Ingredient

SUBSCRIBE & SAVE 20% ONE-TIME PURCHASE ‎‎Free & Fast Shipping in the USA

Results from our Essentials trio:

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Week 6

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Week 6

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Week 6

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Week 6

After 6 weeks using the Wild Ice Essentials Routine

Frequently asked questions

Why aren't your products more expensive?

We get this question often.

It's because the #1 cost of skincare is marketing, and by a wide margin.

Most brands have very little that truly sets them apart. As a result, the majority of their product's price is due to the immense marketing and advertising costs of convincing people to buy them.

For us this simply isn't the case. As the world's first (and only) cold-preserved skincare line, people are naturally interested in our unique offering, and often express shock that our common-sense approach is so uncommon (see next question for why that is).

That means we save (a lot) on advertising, which enables us to remain affordable to a wider pool of shoppers.

A high price is not a feature—that's a truism we've coined as a core part of our company culture. We hope you'll agree.

Why don't other brands use cold preservation instead of chemicals?

Conventional brands want:

Retail chains to stock them,
Distribution by a massive network like Amazon,
Production outsourced to a large manufacturer.

None of these offer cold preservation. It's easier to just go with the flow than it is to swim against the currents of retail, distribution, and production.

In short, it's a problem of industry inertia, aka "lock-in."

Do I have to chill my Wild Ice products?

More than 95% of a typical skincare product's lifecycle consists of everything that happens before it gets into your hands (and onto your skin).

So, while chilling your products is never bad, we want to emphasize that the important thing is using fresh products frequently. They do no good as museum pieces on your vanity.

So if chilling your products gets in the way of performing a consistent routine, or is too much of a hassle, don't stress about it. You're still getting 95% of the benefit so long as you're using them daily, in which case they should be finished within two to three months.

If you want the absolute freshest skincare possible, then chilling them is helpful. The caveat is that you'll need to thaw them fully before each use.

So the short answer is no, you don't have to chill them. And you should not stress about it. But, if you're hardcore, then you certainly can, so long as you thaw fully before use.

Note that if for some reason you plan to wait a month or more before you actually start using your products, then do go ahead and put them in your kitchen refrigerator at least until you begin using them.

Can I cancel or adjust my subscription box?

Yes. From your own customer portal, you can easily cancel or pause your subscription box, adjust the frequency, or even reschedule the next order date, but that's only the beginning.

Once you're ready to explore more Wild Ice products, you can build your own custom subscription box using our box builder.

Although not possible with the Essentials Routine subscription (as it is treated as a single product at checkout) with our box builder you can add or remove products on-the-fly (between shipments) and watch as your discount tier dynamically updates depending on your total box value. You can even add one-time purchases to an upcoming order.

That's in addition to anytime pausing or canceling, rescheduling, updating frequencies, etc. All with just a tap from inside your very own customer portal.

But unless you want to start with more products, the Essentials are the perfect foundation from which to begin your cold-preserved skincare journey. You can always cancel it and come build your own custom box when you decide you're ready to enhance your routine.

What if the products are left at my door? Will they be ruined?

That's ok, they'll be fine.

Use the iceberg analogy when you think about conventional skincare: the vast majority of product breakdown occurs where you don't see it—in warehouses, distribution centers, and store shelves. Those hidden portions of a product's journey are where the vast majority of degradation occurs.

A bit of time waiting for you to come home is a tiny drop in the bucket, which is why we tell our customers never to stress.

Get fresh products and use them daily (they can't work their magic from inside the bottle)—that's the secret to your best skin.

How do I use the Essentials Routine?

Tap the "Step-By-Step Routine Guide" link in the product offer section for convenient guide on how to get the most out of your essentials.

But I read somewhere that cold doesn't matter?

Yes, ever since we came on the scene some brands have begun writing articles about how cold preservation doesn't matter.

The funny thing is that even those articles will almost always admit that it does matter for vitamin C serums. And for peptides (a special amino acid). And ceramides (a special lipid). And maybe a few other things that absolutely do readily degrade.

Then after admitting that (which already cedes most of the point to us), they'll spend 90% of the article trying to debunk cold preservation while linking irrelevant studies that they know no one will actually read.

Here's the deal: If you're buying our products, you're not buying theirs. That's why they write this stuff. And on top of it most of these brands are outsourcing production, and/or using fulfillment centers like Amazon, and/or sitting on retail shelves—from each of which there's basically no going back. If cold preservation catches on (as it gradually is), what are they to do?

And if they actually believe what they're writing, they can go unplug their fridge. That's a joke. Because that would literally poison them. Which makes you think about what most people are putting on their skin...

Don't let this fresh offer melt away.

If the only smoothies you'd ever tried had sat around for months (or years) beforehand, we wouldn't blame you for concluding that smoothies are no good.

You simply haven't tried premium skincare if you haven't tried it the same way you expect every other nourishing substance.

Which is to say fresh, potent, and bioactive (via cold).

GET GLOWING

Absolutely LOVE Wild Ice!

I love how it makes my skin feel and look! I am 67 years old. I have my husband age 71 using set of 4 every morning & it’s helping his skin so much!

Smells so clean and fresh

I absolutely love Memoir of a Frozen Flower: Delicately Floral, Cold-Preserved Perfume! This is my second time purchasing the perfume because I love how clean and fresh the scent is! I always get compliments from my friends saying “you smell so good” when I’m wearing the perfume. I also love that it’s delicately scented and made from safe ingredients. 10/10 recommend this product.

So soft and silky

D.B.T. Baba: Cold-Preserved Face, Neck & Eye Cream is so soft and silky. I love the way my face feels after I have applied. I have only been using the Essential set for two weeks, but I already love these products so much!

Best cream ever

I found these miracle workers at a yoga retreat and thought what the heck I will try them along with everything in the world I tried. What a difference a day makes. I have tried over 1000 different creams and finally this is the one. You have 1 happy customer

I love this oil!!!

This is so amazing! My skin is soft and smooth! I wish she sold bigger bottles!

Wild ice

I received a sample and never used it because I had all the expensive products and kept trying them. Nothing is like these products and I even told a rep from another company to not reach out to me anymore because I finally found the one that works,

Most likely won’t purchase again

It smells so good. Main issue for me was: a bit too oily and gives yellowish tone after applying.

Hi NK,

Thank you for your review! We’re so glad you loved the scent—the power of natural extracts really creates a wonderful aroma.

Since Cryo-C was too oily for you, we recommend mixing it with our Gaea's Gala Galactomyces Toner. Together, these two powerful products will penetrate deeply without leaving an oily feeling on your skin. Let us know how you enjoy this combination!

Cooly yours,
Mila

Love this spot treatment !

I used this for the random occasional acne type spot. I don’t get them often, maybe one every few months but this is perfect. Smells great, works well!

Eyecicle

I've been using Eyecicle to help with the puffiness below my eyes - I can definitely tell a difference in the puffiness, and the skin around/below my eyes is tighter. Thanks Mila!!

Lovely!!!! Can’t wait to continue to use it and see results

Wonderful cooling eye treatment

This is a wonderful cooling eye treatment that smoothed my eyes, depuffed and moisturized. It is a wonderful consistency under makeup and really makes my eyes feel more open and youthful. A keeper!

Eye Love it!

Putting the eyecicle on your eyes is exactly how it sounds, over on your eyes. It is so refreshing both morning and night. Mila recommended storing the product cold and I did just that to make the product work better. One night I forgot to store it cold and it still felt cool on my under eyes the next morning. Amazing product.

D.B.T. Baba Yaga: Cold-Preserved Face, Neck & Eye Cream with Peptide & Ceramide Complexes for Nou...

Love these products. They are tremendously nourishing and have been the best product I've found for my face.

Cryo C

I purchased this product to help with hydration and sun spots. I’m very please with the results leaves my skin glowing and hydrated. Highly recommend this product

Best product

These products are the best my face looks amazing thank you

Can’t leave home without it

If you’re going out of town and want to take Wild Ice with you buy the travel sizes! They hold a great amount of product and easy to pack. Thank you for making this size for travel

Amazing product

I just started using Wild Ice a few months ago and I LOVE IT! I was going on a vacation and wasn’t going to leave without it so I bought the travel sizes. So glad I did

Best mask I’ve used!

This mask leaves my skin so smooth. The exfoliation is so gentle. I love how it leaves your skin feeling moisturized and not tight. Will be repurchasing.

best Serum

I have been using this serum for over a year, and I can tell the difference in my skin. it gives my skin a natural glow and healthy look from within. my skin always appears well hydrated (plus I drink plenty of water daily). but when I wash my face in the evening, I can still feel that protective layer of hydration I think it's because of the thick texture of the serum which I enjoy in addition to its natural smell. I bought last Christmas a small fridge to keep in my bathroom and now I keep all my skincare preserved in it. and I love the cool touch of the serum on my face in the morning. I gifted this serum to my mom, my sister, and a friend cause I so value its natural ingredients which makes it a valuable gift.

I am soooo in love with this perfume!

I am soooo in love with this fragrance. It is so feminine and lovely. I will need a larger bottle before I expected to!

Great facial tape

First time ever to use facial tape. I was worried I would be lazy to apply it every night but I watched Mila’s videos and I’m getting better in applying it before going to bed. I think it helps me best in Lessing my eye puffiness in the morning when I wake up , also it’s helping with frown lines, I have a small line on one of my brow sides and I believe it’s getting better. Thank you Mila for another great product.

Love this!!

I was surprised how amazing the scent was. It has become one of my favorites!! Slightly musky and sweet!!

An Amazing Product

I started using the cyro-c and the baba yaga a year or so ago and really liked how it was changing my skin for the better. I have forgotten to bring the products on a couple trips and my skin can tell! I hate when I don't use it every day, its such an awesome line of products!

Simplicity Without Being Simple

I am really impressed. At just over 50 years old, I really appreciate a simple, clean, & effective skin regimen. This is it. Brava!

AMAZING

my husband and I could not have more different types of skin in this works like a charm for both of ours. This is the best that our skin has ever looked each! We are so thankful!