Left side is an image of a new smoothie, the right side is the same smoothie several months later.

Leave a smoothie on a shelf for a few months. It won't be pretty.

Now imagine formulating the same smoothie so it can sit on the shelf for months.

The result? Less nutrition, more preservatives.

The healthiest smoothies are kept cold and consumed fresh.

Like smoothies, skincare products are a mix of plant derivatives and potent, vitamin-esque compounds called actives.

And like smoothies, the most nourishing skincare is kept cold and applied fresh.

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There's a contradiction brewing in skincare.

For years now the industry has ignored this contradiction: products can be either fresh and fully nutritive, or they can be shelf-stable. As with smoothies, they can't be both.

But they'd like to have their cake and eat it too. They want to market their products as natural while still using the same non-chilled ingredient storage, warehousing, distribution, and retail displays they always have.

Because it isn't easy to forego outsourcing, warehousing, distribution, and retail if you want to succeed as a skincare brand. That's just "not how it's done."

It's not easy, but we're doing it.

You can't unspoil the smoothie.

Skincare fridges are popular because cold inhibits breakdown and promotes potency.

Many brands will happily sell (or gift) these cute little fridges, all while doing nothing to address their own handling, warehousing, and retail conditions—where ingredients and products languish for the majority of their lifecycles.

But cold can't reverse decay, it can only prevent it.

So these fridges validate what we already know (freshness matters) while failing to address product temperatures at the places where they spend most of their journey.

Living skin craves living ingredients.

That's our founder, Mila, demonstrating our peptide cream. Long story short: she sought a level of safety and efficacy that she couldn't find, so she founded Wild Ice to fill the gap, and it's all she (and now many others) use.

Our singular focus is delivering fresh actives and living ingredients to your skin for unmatched nourishment (without chemical preservatives). As you've probably guessed, we do it with cold, keeping every ingredient and product on ice until it ships.

It's the same thing every other industry does for every other natural, nourishing substance designed for the human body.

Even the $2 canned coffee at the checkout counter is chilled for freshness. Isn't your skin worth equal treatment?

3 types of breakdown isolated

We're proud to be the ice-breakers.

The first thing we usually hear is, ‘I can’t believe this hasn’t been done before!’

That’s because, while other brands often focus on the same few ingredients or rely on celebrity faces and flashy packaging, Wild Ice is bringing something truly different.

We’re rethinking skincare to make it as fresh and unique as you are.

Every formula, every step, and every ingredient is carefully chosen to be as vibrant and alive as your skin deserves.

It’s like a breath of fresh air in a world of skincare that’s ready for a shake-up—and we think you’ll love it.

Details matter.

We started with a simple question: "How can an industry claim to be clean, natural, and smoothie-like, all while treating their products like shelf-stable slop?"

Our theory is that the movement from petroleum-based skincare back to natural was so gradual that the inconsistency went mostly unnoticed.

But today it's well known that actives like vitamin C, peptides, ceramides and many others provably react, oxidize, and decay with time, and that cold is the only thing that provably inhibits all such decay.

Common sense is one of our best advocates. The best? Our customers and their amazing results.

Results from our Essentials trio:

Week 1

beforebefore pic

Week 6

resultsbefore picture

Week 1

Week 6

Week 1

Week 6

Week 1

Week 6

After 6 weeks using the Wild Ice Essentials Routine

Frequently asked questions

Why aren't your products more expensive?

We get this question often.

It's because the #1 cost of skincare is marketing, and by a wide margin.

Most brands have very little that truly sets them apart. As a result, the majority of their product's price is due to the immense marketing and advertising costs of convincing people to buy them.

For us this simply isn't the case. As the world's first (and only) cold-preserved skincare line, people are naturally interested in our unique offering, and often express shock that our common-sense approach is so uncommon (see next question for why that is).

That means we save (a lot) on advertising, which enables us to remain affordable to a wider pool of shoppers.

A high price is not a feature—that's a truism we've coined as a core part of our company culture. We hope you'll agree.

Why don't other brands use cold preservation instead of chemicals?

Conventional brands want:

  1. Retail chains to stock them,
  2. Distribution by a massive network like Amazon,
  3. Production outsourced to a large manufacturer.

None of these offer cold preservation. It's easier to just go with the flow than it is to swim against the currents of retail, distribution, and production.

In short, it's a problem of industry inertia, aka "lock-in."

Do I have to chill my Wild Ice products?

More than 95% of a typical skincare product's lifecycle consists of everything that happens before it gets into your hands (and onto your skin).

So, while chilling your products is never bad, we want to emphasize that the important thing is using fresh products frequently. They do no good as museum pieces on your vanity.

So if chilling your products gets in the way of performing a consistent routine, or is too much of a hassle, don't stress about it. You're still getting 95% of the benefit so long as you're using them daily, in which case they should be finished within two to three months.

If you want the absolute freshest skincare possible, then chilling them is helpful. The caveat is that you'll need to thaw them fully before each use.

So the short answer is no, you don't have to chill them. And you should not stress about it. But, if you're hardcore, then you certainly can, so long as you thaw fully before use.

Note that if for some reason you plan to wait a month or more before you actually start using your products, then do go ahead and put them in your kitchen refrigerator at least until you begin using them.

Can I cancel or adjust my subscription box?

Yes. From your own customer portal, you can easily cancel or pause your subscription box, adjust the frequency, or even reschedule the next order date, but that's only the beginning.

Once you're ready to explore more Wild Ice products, you can build your own custom subscription box using our box builder.

Although not possible with the Essentials Routine subscription (as it is treated as a single product at checkout) with our box builder you can add or remove products on-the-fly (between shipments) and watch as your discount tier dynamically updates depending on your total box value. You can even add one-time purchases to an upcoming order.

That's in addition to anytime pausing or canceling, rescheduling, updating frequencies, etc. All with just a tap from inside your very own customer portal.

But unless you want to start with more products, the Essentials are the perfect foundation from which to begin your cold-preserved skincare journey. You can always cancel it and come build your own custom box when you decide you're ready to enhance your routine.

What if the products are left at my door? Will they be ruined?

That's ok, they'll be fine.

Use the iceberg analogy when you think about conventional skincare: the vast majority of product breakdown occurs where you don't see it—in warehouses, distribution centers, and store shelves. Those hidden portions of a product's journey are where the vast majority of degradation occurs.

A bit of time waiting for you to come home is a tiny drop in the bucket, which is why we tell our customers never to stress.

Get fresh products and use them daily (they can't work their magic from inside the bottle)—that's the secret to your best skin.

How do I use the Essentials Routine?

Tap the "Step-By-Step Routine Guide" link in the product offer section for convenient guide on how to get the most out of your essentials.

But I read somewhere that cold doesn't matter?

Yes, ever since we came on the scene some brands have begun writing articles about how cold preservation doesn't matter.

The funny thing is that even those articles will almost always admit that it does matter for vitamin C serums. And for peptides (a special amino acid). And ceramides (a special lipid). And maybe a few other things that absolutely do readily degrade.

Then after admitting that (which already cedes most of the point to us), they'll spend 90% of the article trying to debunk cold preservation while linking irrelevant studies that they know no one will actually read.

Here's the deal: If you're buying our products, you're not buying theirs. That's why they write this stuff. And on top of it most of these brands are outsourcing production, and/or using fulfillment centers like Amazon, and/or sitting on retail shelves—from each of which there's basically no going back. If cold preservation catches on (as it gradually is), what are they to do?

And if they actually believe what they're writing, they can go unplug their fridge. That's a joke. Because that would literally poison them. Which makes you think about what most people are putting on their skin...

Don't let this fresh offer melt away.

You haven't tried skincare if you haven't tried it the same way you expect every other nourishing substance.

Which is to say fresh, potent, and bioactive (via cold).

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Based on 1345 reviews
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Magic

Best product to reduce eye puffiness my skin looks great

Highly recommend

I never give reviews. This is a small business that pays attention to detail. It’s obvious how much care goes into the product, even the packaging is beautiful. If you want skincare that is clean and high quality I would highly recommend.

I am enjoying 7 Winters Collagen

This product helps my skin feel nourished and immediately brightens. It helps to reduce the appearance of my fine lines, and I love that it is good for me and has no toxic hidden ingredients!

Eyecicle helps me feel fresh!

I love this product! When I feel my under eyes seem dry and tired, I’ll blot one drop on them and feel fresh! I use it on my eyelids also before I put on my makeup and again-feel perky!

The BEST facial cleanser

I’m all about skincare and have tried many throughout the years. My boyfriend’s mom told me about Wild Ice while I was visiting and let me try her B-Meltee cleanser while I was in town and I was immediately HOOKED. Not only is it affordable but my face has genuinely never felt so clean after washing. It also doesn’t dry out or strip my skin. I placed my order that same day and have been in love ever since.

Leaves my face silky smooth

I am on my second bottle of this gorgeous silky- smooth face cream! A little goes a long way. I use it both in the morning and in the evening. It is the favorite part of my morning routine when I splash cool water on my face and feel the softness from the previous night’s application.

Love the serum so far!

LOVE Memoir of a Frozen Flower!! Smells so clean and fresh!!

The absolute best products

I am in love with all of Wild Ice products! Their Vitamin C is hands down the best I have ever used. Give it a try and see for yourself.

Loved products

I have loved every product i have bought. Love the fresh natural smell of each product. I have bought all of her products. Will continue to purchase. They really make you feel special

Amazing+Prodcucts%21

I+recently+started+using+this+line+of+skin+care+about+2+weeks+ago+after+my+daughter+told+me+about+them.++I+am+so+glad+she+did%21++The+face+wash+leaves+my+skin+feeling+fresh%2C+clean+and+silky.++I+follow+that+up+with+the+Balancing+Facial+Toner+with+Galactomyces+Boost%2C+which+hydrates+my+skin+leaving+it+looking+healty+and+vibrant.++

B-Meltee Facial Cleanser

I found B-Meltee to be an excellent cleanser. My skin feels supple after use. I love it so much that I ordered the full-size. Highly recommend. Thank you Wild Ice Botanicals!

Best Vitamin C Product

I stumbled upon Wild Ice at the Pensacola Farmer's Market while I was vacationing there. I'm generally low maintenance, except when it comes to what I put in and on my body. I was immediately impressed by the ingredients in Wild Ice's products. I have been disappointed by other Vitamin C products, so I only purchased a small vial of Cryo-C, but I will definitely be buying a larger bottle before I run out. The serum feels silky and my skin loves it. It also adds a nice little glow to my skin right when I put it on, and it smells amazing! I am so used to my healthy, organic products smelling... medicinal, so the Cryo-C is a fabulous upgrade. This is definitely the best Vitamin C product I have used, and I've tried about 6 different products over the years. Well worth the money!

So great for stubborn acne!

Rarify has worked GREAT to calm down my skin during an acne flare up. Normally I just use salicylic acid, which tends to dry out my skin, so it was wonderful to discover a more natural solution that does the job & leaves my skin so soft!

Best Vitamin C Serum!

I have tried a lot of Vitamin C serums and powders. None worked well, were too gritty when mixed with moisturizer, or smelled awful. I use it both day (with sunscreen) and night and have seen results in less than two weeks! Highly recommended!

Life changing products!

After decades trying to find products that worked, without causing a reaction that would send me to the dermatologist, I took a chance at our farmers market in Pensacola, FL. I had just spent a month recovering from my last attempt. I made a little test spot and had no reaction, so I tried the CryoC, 7 Winters, and baba yaga moisturizer. I bought a mini refrigerator on stored it on my bathroom counter. (Not necessary,but I like the cool feeling.) SUCCESS!!! My skin feels smooth, not inflamed, and gently moisturized. Going from hamburger face to baby skin is a miracle I had dreamed of. So happy 😊

Love these products

The DBT Baba Yaga makes my skin so soft. You can truly see a difference in my fine lines. I love this product.

A big win for my skin!

I have very reactive and sensitive skin. The last time I tried something new it sent me to the Dr. I had no problems with these products!!! Success 🎉

LOVE these products!

A friend of mine told me about Wild Ice, I am so glad she did I absolutely LOVE the products. The smell and feel of them are amazing and I love that they are not in plastic bottles. I cannot wait to try more things.

Hydrating and smells great

I have used the Mini Berry Boreal Bod oil as suggested after using the Wintry Fix sugar and strawberry skin softening scrub and it is divine! I would use these products year round, not just in the cold winter months. The berry oil soaks right in leaving my body smooth and sweet smelling after my shower.

New to Wild Ice

A friend shared her love for Wild Ice face products and I was on the hunt for something that worked year-round with the humidity of summer and the dryness of winter and this has passed the test. DBT Baba Yaga is perfect for day and wonderful at night! No need for tons of product, just a few pumps and eyes, face, lips, neck and even arms are covered in a light but powerful hydration. Everything smells lovely but not the faux sickening fragrance type! Freshness and glowing skin after just two months! I’m super impressed since I’ve tried a lot of products through the years.

My Favorite Vitamin C Serum

I have tried many vitamin C serums and have fallen in love with this one. I tried the travel size and a little goes a long way. It goes on smooth, sinks into my skin, and is not greasy or tacky like some serums. It smells delicious and I look forward to applying it, both in the morning and evening. After just three weeks of use, I am seeing improvement in the dark area above my upper lip as well as my fine lines around my eyes. This product is a winner!