Why is cold preservation such a big deal? (And why does no one else do it?)

We get this question constantly. Usually right after "Wait, this makes so much sense!"

Here's the thing: You already know cold keeps things fresh. You keep your organic salad in the fridge. Your $15 green juice? Chilled. That expensive probiotic supplement? Refrigerated. So why are you okay with your $80 vitamin C serum sitting in a hot warehouse for months?

The beauty industry has convinced you that "shelf-stable" equals convenient. But shelf-stable really means pumped full of preservatives or stripped of anything that could actually transform your skin. Cold preservation keeps delicate active ingredients perfectly intact. No chemical preservatives needed. No ingredients breaking down into irritating compounds. Just pure, potent skincare that actually works.

Why we're the only ones: Most brands can't control their production – they outsource to facilities that don't offer refrigeration. Amazon requires products to withstand 155°F heat (yes, really). And retailers? They're not about to install refrigerators that make their other products look inferior by comparison.

We chose the hard path. We make everything ourselves, keep it cold until shipping, and partner only with boutiques willing to use our Iceberg displays. Because fresh skincare shouldn't be a compromise.
I'm new to Wild Ice. Where do I start?

Welcome to the family! Here's your roadmap:

1. Start with The Essentials
Our Essentials Routine features three game-changers:

  • B-Meltee cleanser – melts away makeup while that wintergreen tingle wakes up your skin
  • Cryo-C vitamin C serum – watch dullness disappear as this golden elixir sinks in
  • D.B.T. Baba Yaga peptide cream – Siberian-inspired luxury that actually plumps and firms

2. Take the guided tour
Visit our New Customer page where we walk you through everything – no overwhelm, just clarity.

3. Build your routine
Check out Face (In Use Order) or Body (In Use Order) from our Products menu to see exactly how everything fits together.

Pro tip: Starting with just 1-2 products? Totally fine. This isn't about buying everything at once – it's about finding what makes your skin sing.
How can I save on my first order?

We love rewarding curious newcomers! Here are four ways to save:

1. Welcome Discount: 15% off
Join our email list (look for the tab on our site) and get 15% off your first order. Check spam if you don't see it!

2. Subscribe & Save: Up to 30% off
Build a custom subscription box, choose your frequency, save big. This stacks with your welcome discount. Cancel or modify anytime – we're not into subscription jail.

3. Droplet Rewards
Earn points for purchases, social shares, and referrals. Redeem for discounts that stack with other offers. It's like getting paid to glow.
Do I need to refrigerate my Wild Ice products?

Short answer: Nope!

If you're using your products daily (like you should), they'll be gone in 2-3 months – not enough time for any meaningful breakdown. The real magic happened before they reached you: cold-preserved from ingredient to delivery.

The only exception: Planning to save products for later? Pop them in your kitchen fridge until you're ready to use them.

What about beauty fridges? Skip it. Cold can't reverse decay that's already occurred. What matters is receiving fresh products and using them consistently. Beauty fridges are cute, but they're solving the wrong problem.
What's actually in your products? Any hidden nasties?

Nothing hidden. Ever.

Thanks to cold preservation, we never need:

  • Parabens
  • Sulfates
  • Phthalates
  • Synthetic fragrances
  • Formaldehyde-releasing preservatives
  • BPAs
  • GMOs
  • Petroleum derivatives
  • Or any of those other unpronounceable chemicals

Cold inhibits all three types of breakdown: oxidation, enzymatic activity, and bacterial digestion. That means we can use pure, natural ingredients without compromise. Organic when possible, wild-crafted when it's better, always sustainably sourced.
Are your products vegan and cruelty-free?

100% yes to both.

No animal fats, no tallow, no beeswax, no animal-derived anything. And we've never tested on animals – we test on willing humans (including Mila's patient family).
Why clear glass instead of amber or cobalt?

Because we're not hiding anything – literally.

Dark glass blocks UV rays, sure. But unless you're storing skincare in direct sunlight (please don't), your bathroom's LED lights won't damage anything.

Clear glass lets you:

  • See exactly what you're buying
  • Watch the beautiful botanical colors
  • Display products that actually enhance your space
  • Know when you're running low

Plus, our wood-topped ice-cube glass bottles? They're basically functional art. Too beautiful to hide behind colored glass.
How does shipping work?

We ship Tuesdays and Fridays from just outside Pensacola, Florida via USPS Priority Mail – the most eco-friendly option since they're already coming to your house daily. Most customers receive orders within 2-3 business days.

International? We use DHL Express to keep transit times short.

Why USPS? Between FedEx, UPS, and USPS, only one is already stopping by your place every day regardless. No extra trucks, no extra emissions. It's the greenest way to get your skincare to you, and we're proud of that choice.
Do you make everything yourselves?

Every. Single. Batch.

While 99% of beauty brands outsource to the same few production houses (seriously, your favorite "competitors" probably share a facility), we craft everything in our own studio. It's the only way to maintain complete cold-chain custody from raw ingredient to sale.

We made the painful decision to withdraw from a major retailer opportunity because they wouldn't accommodate our cold preservation requirements. Instead of compromising, we doubled down and rebranded to Wild Ice.

No outsourcing. No compromises. Just fresh skincare made by people who actually use it.
Your bottles are gorgeous! Can I reuse them?

We get this question so often it's almost embarrassing. Almost.

Look, we believe skincare should be an experience, not just a transaction. Those wood-capped crystal bottles? They're our love letter to you. But once they're empty:

  • Glass: Recycle it guilt-free
  • Wood caps: Toss them – they'll contribute to carbon sequestration

Your next order will be just as beautiful, promise. Because why should sustainability mean settling for ugly packaging?
What if my question isn't here?

Three options:

  1. Chat with Emily 🗨️
    Our AI assistant (bottom left of your screen) is surprisingly helpful and knows our products inside out.
  2. Email us
    Visit our Contact page for direct support.
  3. Meet us in person
    Find us at Palafox Market along the Emerald Coast. Because yes, we're still that small family business who loves meeting customers face-to-face.

The bottom line?

We're doing something radically simple: keeping skincare fresh. No chemical preservatives. No months on hot shelves. No compromises.

It's easier to go with the flow than swim against the currents of retail, distribution, and production. But easy was never our goal. Fresh, potent, transformative skincare was.

And judging by our customers' results? We made the right choice.

One more thing: We're still that family business Mila started in her kitchen, testing recipes on willing friends. We just happen to have a bigger kitchen now. When you choose Wild Ice, you're not just buying skincare – you're joining a movement that believes beauty products should be as fresh as the food you eat.

Ready to experience the Wild Ice difference? Start here.