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Frequently Asked Questions

Short answer: It's not necessary if you begin using them when they arrive.

If you don't plan to begin using a product when it arrives, then we recommend chilling it until you start.

Example: You buy a set to give a friend for her birthday, but the birthday isn't for another month. In that case we recommend chilling them in the meantime. A typical kitchen refrigerator does the job just fine.

However, if you're going to begin using your products as directed when they arrive, then chilling isn't necessary. Used as directed, our products should last about 90 days. Significant breakdown takes longer.

With that said, chilling your products will never harm them. Keep in mind that freezing a product could damage the enclosure. If you do accidentally freeze a product, check the bottle for damage and remember to shake vigorously after thawing.

It's a fact that cold preserves. That's why other brands offer mini-fridges either for sale or as a gift with product sets.

But you wouldn't put rotten food in your kitchen refrigerator and expect it to become unspoiled. Cold inhibits breakdown, but it cannot reverse it.

That's why our mission is to get products into your hands in their freshest, most potent state. And truthfully, when it comes to skincare, that's 90% of the battle.

So while a mini-fridge can't hurt, it's often a band-aid fix that doesn't address the larger problem.

Focus on obtaining products that are fresh, and on diligently using them as part of your daily routine. Do that, and you can skip the mini-fridge and save some of that oh-so-valuable vanity real estate.

Although we've updated our line to take full advantage of the far more delicate formulas that cold preservation enables, most Wild Ice product have their origins in one of the products of our former brand, Ladyloved. They are as follows:

D.B.T. Baba Yaga ↔ Crème de la Crème
Cryo-C ↔ Opal Aura
Gaea's Gala ↔ Youth
Berry Boreal Bod ↔ Azure / Manna
B-Meltee ↔ No Equivalent
Wintry Fix ↔ Pink
Yuki-Onna ↔ No Equivalent

We will keep this list updated as new products are released over time.

Our products never contain any unlisted, questionable, or dangerous chemicals such as parabens, sulfates, phthalates, dyes, GMOs, formaldehydes, BPAs, synthetic fragrances and perfumes, synthetic colors, petroleum, mineral oils, propylene glycols or DEAs. We only use high quality, natural, organic or wild-crafted (when available) and sustainably produced ingredients.

We agonized over whether or not to use colored glass (i.e. blue or brown) to help protect the contents from energetic light such as UV light, however the more research we did on the matter the more convinced we became that clear glass was the way to go.

The reason is that artificial light is already very low energy, and LED-emitted light is particularly low energy. LED lighting emits light that is nearly exclusively low energy visible spectrum light, which is how LED lights are able to produce so much visible light while requiring so little energy.

With LED lighting making up the vast majority of new light bulb installations, using brown glass would confer vanishingly little benefit. UV-B is the most damaging spectrum of light that people encounter, and clear glass already blocks 100% of it (UV-B light “sees” clear glass is if it were completely opaque), and clear glass also blocks a good chunk of UV-A light. Brown glass would have made sense if we expected our products to spend time in sunlight since it would block more of the UV-A spectrum, but we specifically recommend our products be kept out of sunlight for these reasons (truthfully, we would recommend this even if they were in brown glass just because of the heat conferred by sunlight) and there is really no use-case that calls for our products to be in sunlight. Furthermore, our products (used as directed) should last a user about 90 days, which isn’t nearly enough time for low-energy lightbulb light to damage anything.

Meanwhile, transparent glass enables customers to see the contents of our products before they buy them, which we feel is a real customer benefit that we would only take away if the tradeoff were truly worthwhile. Additionally, clear glass allows the beauty of the contents to come through, and while this may be considered a superficial benefit, having products that look good on the vanity or shelf is another benefit that we consider to be real and tangible, and we wouldn’t take that away without a valid tradeoff.

Before launching Wild Ice, our brand was called Ladyloved. In fact, we began cold-preserving our inventory not long after starting Ladyloved. Chilling inventory seemed like common sense, and the science was sound.

Not long after that, and without telling our customers what we had done, we saw an explosion in positive customer feedback. That customer exuberance helped propel our conviction that cold preservation is vitally important for maintaining the potency of natural products.

Time passed, and we were eventually invited into a major retail chain - one of the 'holy grails' of the beauty industry, in fact. The plan was to start out in a single store and grow into more over time - a fairly typical arrangement for a new brand. Everything seemed great. That is, until we asked if we could have our products exhibited in our chilled display.

Large retail chains are full of bureaucracy. The person in charge of accepting our brand was not in charge of floor placement, let alone green-lighting a chilled display. The person with that approval authority was well up the food chain and our point-of-contact was not keen on pitching them such an unusual request for little ol' us - at the time a tiny upstart. Long story short: they refused our chilled display.

We did some soul-searching and ultimately decided that we couldn't in good conscience compromise on quality. So we politely thanked them and went our separate way.

At that point we resolved that going forward our brand and our benefit would be inseparably linked. Any store opting to carry us would know from the outset what we expect from them.

And so Wild Ice was born. In addition to rebranding our company, we also rebranded each of our products. More than that, we took the opportunity to reformulate our products to take full advantage of the far more delicate formulas that cold preservation enables.

Most Wild Ice products therefore have their origin in a product from Ladyloved, although each formula has been updated. We've decided to leave the reviews from Ladyloved on the product pages of their Wild Ice analogs so that customers get the benefit of reading them, along with the understanding that, although Wild Ice is new, we've really been crafting luxe skin care for years.

Absolutely not. We have never and will never test our products on animals, and neither have nor will have anyone else conduct such testing on our behalf. If that means we can't enter certain foreign markets then so be it. We test on ourselves and willing friends and family, and that's the way it should be.

Absolutely, our products are always vegan. They never contain tallow or any other animal fats or animal by-products.

The industry norm is for a new brand to start out in a kitchen somewhere, start small, and grow the brand until they feel they can "make it big" wherein all production is outsourced to one of a very small number of specialist agencies.

In fact, there's a good chance that any two competing brands on a store shelf were made under the same roof by the same agency. If that surprises you, you're not alone - it was quite a shock to us too.

Shortly after outsourcing, the founders then turn to being full-time marketers and likely won't touch another beaker for the rest of their lives. That's what constitutes 'typical' in the beauty industry.

We're not typical. How could we be? In order to cold-preserve all of our ingredient and product inventory we need complete control of every step.

That's also why no other brand offers what we offer. Because the vast majority don't make their own products. They've already outsourced to an agency and thus lost control of their processes.

So no, we don't outsource formulation or production. And, as you can probably tell, we're pretty darn proud of it :)

Most plant species come from their respective native biomes (since that’s where they tend to flourish with the least human intervention). This means we source ingredients from all over the world; if we didn’t we would be limited to a relatively small number of species. Many species don’t have USDA Certified Organic suppliers anywhere on the planet, others appear to have them but are perpetually out of stock (they use an ‘out of stock’ sales page for a nonexistent product to attract traffic to their site), and still others actually have them but do not supply bulk quantities, instead opting to sell micro-quantities direct to consumers at astronomical prices.

Additionally, many small farmers – some of whom we source from – are too small to qualify for certification, or can't afford it, or exist in a country with no certification agreement with our USDA. Two examples of this are our rose hydrosol supplier from Bulgaria and our sea buckthorn supplier from Siberia. Should such farmers or plant species be skipped over simply because certification is impossible?

Keeping these issues in mind, you can see the dilemma facing companies that place a priority on the USDA Organic Seal: “Do we leave out this exceptional species that can’t be sourced from any USDA Organic supplier, or do we replace it with this inferior but certified species in order to upgrade our USDA Seal?” And with that, formulation devolves from being a question of quality, to a question of marketing.

We do not want our brand culture or formulations to be driven by marketing questions, but to be driven by what is best for customers while balancing all variables. When you purchase from us, you are paying us to source the finest ingredients, to conduct research on your behalf, to perform formulation and product testing on your behalf, and so forth.

You’ll either decide that you trust us to discern the answer to these questions on your behalf, or you don’t. That’s the whole purpose of a brand. A seal is, in essence, a means for a brand to outsource that trust, and can lead to less than ideal decisions as the seal’s marketing potential overrides the customer's actual best interests. This a very real industry problem.

We continue to actively consider the pros and cons of certification, and we continue to monitor changes in USDA policy. In the meantime, please feel free to peruse our products' ingredient lists in order to learn which ingredients are certified organic, keeping in mind that many species simply cannot be obtained with organic certification.

We generally ship on Tuesdays and Fridays. We ship from just outside Pensacola, Florida via USPS Priority or (for smaller orders) First Class Mail. Most populated areas should receive products within two business days of shipment.

We prefer USPS because they are by far the greenest shipping carrier for domestic parcels.

Think of it this way: Between FedEx, UPS, DHL and any other competitor, who is going to come by your mailbox each workday virtually no matter what?

It's not UPS, DHL, or FedEx. It's the good old blue-and-white mailman. And since he or she isn't going off their route to get to you, it isn't taking any extra fuel to deliver.

That means that shipping via USPS adds relatively few emissions to the environment. So you can shop eCommerce stores like ours, guilt-free.

That's the beauty of the post office.

Please feel free to click the floating speech bubble 🗨️ button at the lower left corner of your screen. We will respond as quickly as possible.

If that's not convenient, head over to our Contact Us page for other ways to get in touch.