Why we keep the face line cold
Every Wild Ice formula is cold-preserved from the raw ingredient to the finished bottle, with no synthetic preservatives. We micro-batch in small runs and ship within days of making them, so the actives you paid for are still active when they reach your skin.
The face line covers your whole routine: a gel cleanser, a galactomyces toner, three serums, an eye serum, a face cream and an exfoliating mask.
Cold slows the three ways a formula breaks down, which are oxidation, enzyme activity and microbial growth. It is the same reason the coldest aisle in the supermarket holds the freshest food, and it is why what you put on your skin is as strong as the label says.















