Why choose skincare preserved with cold?
- It's simple -
You keep your healthiest foods here...
...because cold keeps natural ingredients fresh.
HOW IT WORKS
Cold preserves by gently inhibiting all three types of breakdown:
-
#1 Redox Reactions
The transfer of electrons between two or more atoms
-
#2 Enzymatic Activity
Molecular breakdown catalyzed by natural enzymes from plant oils
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#3 Bacterial Digestion
When bacteria “eat” ingredients and produce waste
Beauty industry preservatives inhibit only #3: Bacterial Digestion
It's why we chill.
✔ Avoid harsh chemical preservatives
✔ Prevent new compounds from forming into sensitizers
✔ Preserve delicate actives such as peptides and ceramides from decay
✔ Keep anti-oxidants from oxidizing
Fresh produce is healthy produce -- the same holds true for skincare.
It's also why others are selling these.
Beauty fridges for skincare collections are all the rage.
They validate what we all already know: that there is no fresh without cold. And there is no potency without fresh.
As ingredients break down they degrade and form unintended compounds, including harmful sensitizers.
A clean formula not chilled isn’t clean for long.
But while mini-fridges are cool, they can't undo decomposition. Most product breakdown occurs in:
-
Retail
Products sit on display at room temperature (or warmer), decomposing for months, and often years.
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Warehousing
Example: Fulfillment by Amazon requires sellers agree that products may sit in 155°F heat indefinitely.
-
Freight
Shipping containers and truck beds can reach temps well over 30°F hotter than the outdoor air.
We're chilled. From start to finish.
Meet the Iceberg.
We're so fanatical about cold preservation that we require retailers to carry our line in custom chilled displays.
So your skincare is kept cold from the moment it's made until the moment you take it home.
Little monuments to adorn your vanity -
In a world of generic round glass or leeching plastic containers, we dare to do different.
Crafted of uniquely (ice) cube shaped glass and wood, our enclosures not only represent our values, but serve as little monuments of natural beauty to adorn your vanity.
And when you're finished you can simply recycle the glass and let the wood caps contribute to carbon sequestration.
Common Questions
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Do I need to refrigerate?
Only if you won't begin using your products when they arrive. Used as described, Wild Ice products will run out after about 90 days of use. Damaging decomposition takes longer.
-
Can they travel with me?
Yes! Whether you discover Wild Ice while home or away, we hope you will take us with you on your journey. All of our products are within the TSA's boarding limit for carry-on liquids.
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Do you allow stockists?
Absolutely! As noted above, we do require all stockists display Wild Ice products in our chilled "Iceberg" display. Head on over to our contact us page if you're interested in applying.
Wild Ice Before & After
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